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7 Product Packaging and Shipping TRENDS That Are Changing the Market
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- 7 Product Packaging and Shipping TRENDS That Are Changing the Market
- The bags, boxes, tissues, and bows that wrap luxury products usually have a story
- and a reason. Here we will tell you why!
- The moment of wrapping or preparing a product in the store is essential. Especially
- at Christmas, when the packaging is as important as the content. Sometimes it is
- even done in a room designed just for it. It requires time and knowledge of codes
- that no one dares to skip.
- It is the perfect advertisement: it elevates the shopping experience, lasts over time,
- and extends across space. It is logical, therefore, that thousands of dollars are
- invested in designing packaging. It is a world of paper, unique and/or patented
- colors. We must look for designs that work in all cultures, whose chromatic
- symbology is precise, that can be worn by men and women and that is a reflection of
- the soul of the brand. All of this should be contained in a paper bag.
- Let's review some of the most recognizable packaging designs. They are those bags
- that you see on the street and wonder what they are hiding. Their image is so
- powerful, these firms work the packaging appearance with the same care as the
- content. They know that they have priceless advertising support there.
- VUITTON
- The French brand redesigned her packaging in 2016. It is now bright saffron. This
- color is called “Imperial Saffron '' and it is not a new invention. It has been in the
- house for a century and a half. If we Google “Citroën Trunk” – created for an
- expedition through Africa in 1924, we will see it. The complementary color is blue. It's
- not new either. It has been present since 1854 in the personalization details. This
- new packaging is more unique than the previous one, dark brown. Thick cardboard
- and cotton handles have been sought; the idea is that it can be transported well and
- can withstand weight. In addition, it is foldable so that it can be carried in a suitcase.
- The basis of Vuitton culture is travel; so, the packaging also bears this in mind.
- TIFFANY
- Rarely does a brand's packaging jump from commercial to popular culture. Tiffany's
- got it many years ago. In fact, the blue color of their boxes and bags is one of the
- few corporations in the world that has its own Pantone (P1837). This blue (Tiffany
- Blue) imitated has its history. Its origin dates back to 1845 when the jeweler's
- founder, Charles Lewis Tiffany, chose it as the cover of the house's annual catalog,
- the Blue Book. He may have noticed because turquoise was a popular stone in
- jewelry in the late 19th century. This blue is found on bags, advertising, and other
- materials but, above all, in the famous Tiffany box. The Tiffany Blue Box is treated
- with great care, as the Tiffany blue box is considered the repository of the brand's
- values. Store rules are strict; no box can go out onto the street without containing a
- product sold in that establishment. No nonsense. There are too many people
- dreaming about that box.
- LOEWE
- Loewe packaging has had several lives, like the brand. Every artistic director who
- lands in the house wants to leave his mark on the packaging, Jonathan W.
- Anderson** made an extreme change in 2014. He opted for the smoke color on the
- bags and left aside the crab logo made by Vicente Vela in the 70s. The English was
- based on the work of the German typographer Berthold Wolpe. The packaging
- design plays without prejudice with the original logo, lengthening and refining it. The
- result is a design without nostalgia and with an eye toward the present.
- September 27 2023|Emilia Piedra Donoso.