Blog
Printed vs. Digital Materials
In an environment where digital marketing dominates the strategies of many brands, printed materials still hold a special place.
The art of marketing communication: how to create print materials that create impact
Print campaigns, such as brochures, catalogues, flyers and cards, can convey clear and tangible messages that create a lasting impact on the target audience.
How to integrate printed materials into a digital campaign to maximize impact
When strategically integrated with a digital campaign, print not only complements online efforts, but also enhances the overall effectiveness of the campaign.
New Client Wins Prestigious Best Invitation Award at PIA's Print Excellence Awards 2024
We are thrilled to announce that our client, OCPC, has been awarded the prestigious Best Invitation.
PIA Awards 2024: Celebrating Excellence in the Printing Industry
The Print Excellence Awards, organized by the Printing Industry Association (PIA), are an annual event celebrating the best in the printing industry.
Scoring vs. Perforating: Understanding the Differences in the Graphic finishes.
In the printing industry, the techniques “scoring” and “perforating” are essential for the creation of high-quality printed products
Impact of Graphic Finishes on Product Perception
if you want to increase your sales, differentiation is key, and this can be achieved with unique graphic finishes such as holographic or metallic foils. This differentiation not only attracts the consumer's attention but can also be a talking point that strengthens the brand identity.
Soft-Touch UV Coating: The Key to Improving the Packaging Experience and Attracting Consumers
Soft-touch UV coating has become a trend that offers a unique combination of aesthetics and functionality.
Differences between UV Coating and Lamination: Why UV Coating is the Best Choice?
UV coating stands out as the best option for packaging design due to its superior aesthetics, production efficiency, design flexibility and sufficient durability.
High Quality Graphic Finishes Grants Prestigious Award to Client
At the PIA Awards, our client was awarded the prestigious "Best of Category", thanks to the innovative design and graphic finishes of the invitations made for Bowers Museum, in which we partnered with them on.
Automatic Two-sided Tape Application in the Packaging Graphic Finishing Industry
One of the most significant innovations in this sector is the automatic application of double-sided tape. This process not only optimizes production, but also ensures the quality and consistency needed in a highly competitive market.
The Fugitive Gluing Revolution: Innovation and Efficiency in Packaging and Graphic Finishes
This temporary bonding method offers a versatile and efficient solution for joining components without leaving permanent residue, improving both production and product presentation.
Disney strategy for your packaging
Disney and packaging share the goal of creating memorable experiences for people.
4 packaging design trends that will make a splash in 2024
Packaging design, whether it’s delivered directly to the customer's door or seen on store shelves, plays a crucial role in the overall experience someone has with your brand.
The art of putting your ideas on paper: printing design
In an increasingly digitized world, dominated by screens, packaging design offers us a valuable opportunity to reconnect with tangible and lasting sensations that only graphic finishes can provide.
The packaging movie: A story about its importance in today's world
In the bustling scene of the modern market, where brands compete fiercely forconsumer attention, packaging stands as the main protagonist of a captivatingmovie.
The Language of Graphic Finishes: An Emotional Journey Through
Graphic Design
Let me take you on anemotional journey through this realm of imagination and craftsmanship, wherefinishes tell stories beyond words.
Dazzling with Details: Graphic Design Projects that Make Graphic Finishes
Shine
In the world of graphic design, every detail counts. From the choice of colors to the arrangement of visual elements, each decision contributes to the visual narrative of a piece.
How can UV coating help in the sale of products such as perfumes and creams?
The presentation of a product is one of the keys to capturing the attention ofconsumers and standing out in the market.
Shine Bright: Mastering Foil Stamping for Stunning Graphic Finishes
Foil stamping, though at times underrated, has the power to completely changethe perception of a product or design.
Foil Stamping: Is it a Good Option for your Graphic Design Projects?
Foil stamping, also known as hot stamping, is a process in which a thin sheet of metal or pigment is pressed onto the substrate using heat and pressure.
How to Highlight and Adapt the Packaging of Your Sustainable Product for Valentine's Day
On Valentine's Day, who doesn't think of giving wine or some chocolates? Wine and chocolate are guests that are not usually missing from any date, which is why they are such recurring gifts on dates as important as February 14th.
What are graphic finishing processes?
Foil stamping, embossing & debossing, UV coating, mounting, die-cutting, window patching, and folding & gluing are some of the graphic finishing processes that currently exist and are most in demand.
Advantages of Outsourcing Graphic Finishing Processes for Packaging Companies
it is easy to reduce costs when production processes are outsourced to a company in the print finishing niché. Subcontracting means reducing costs in storage, the cost of raw materials, transportation, and management costs, for example.
New year, new trends!
Packaging trends have gone beyond aesthetic preferences – more neutral, livelier designs, larger and smaller fonts – and have turned into solutions promoted by social and environmental movements.
Branding packaging experience, engage your client in seconds.
More than half of consumers say they would make an online purchase again if
they received it in packaging that met their expectations.
The new luxury is sustainable, also in packaging.
An eco trend that is here to stay in the fashion, design, or architecture industries, and in packaging.
Customized carboard boxes
November 17 2023
Customized Corrugated boxes are today one of the packaging solutions most used by the food, e-commerce, chemical, pharmaceutical industries, amongothers.
What uses can be given to personalized packaging?
November 25 2023
Customized packaging, being a versatile tool adaptable to the requirements of
the product and the company.
How to stand out during Christmas time?
November 30 2023
Christmas is
not just a time of year, but it is a state of mind.
The most expensive packaging in the world: the packaging of luxury brands
October 17 2023
The bags, boxes, tissues, and bows that wrap luxury products usually have a storyand a reason. Here we will tell you why!
Autumn packaging and the influence of browns and golds
October 20 2023
Browns and golds are one of the star bets of the autumn season. This preference is
transferred to different sectors, and packaging adapts to the seasonal trend.
Halloween and Christmas packaging Strategy
October 30 2023
Halloween and Christmas marketing campaigns have already begun, and with it,
the colorful packaging that encourages us to buy more. These designs with magical
and comforting spots make us remember these products and our eyes go to them.
7 Product Packaging and Shipping TRENDS That Are Changing the Market
September 27 2023
When it comes to attracting and engaging consumers, the product packaging and shipping experience is an element that can make the difference.
4 packaging prints trends
September 30 2023
No matter what year we are in or what the Pantone color of the year is, in terms of patterns or prints for packaging there will always be immortal trends that either remain unchanged or are present through fluctuations over time.
How to choose the perfect packaging?
October 02 2023
Choosing the packaging in which we are going to transport our products is one of the most important issues to guarantee the success of the delivery, especially if we are talking about export.
14 terms related to packaging that you should know
August 24 2023
There are certain terms related to packaging that you should know, here at C&H Letterpress, we will solve any doubt that arises without having to use this glossary...
Trays and cardboard boxes that you should know
July 28 2023
Cardboard boxes have become a staple for transporting and presenting canapés, cakes, sandwiches and other appetizers for cocktail parties, brunches and events where food is present.
Snap lock bottom box
July 18 2023
If you are thinking of shipping a product or are looking for packaging for your products, you have landed in the right place.
Auto bottom box
July 15 2023
In the world of packaging there are several types of boxes to choose from, and it is likely that you will easily get lost among all the options.
All you need to know about metal dies/toolings for foil stamping
June 26 2023
Hot stamping is the application of an image or text on the cover of a book, an album or a box, through a metal tool using pressure and heat.
Foil stamping paper benefits
June 19 2023
The foil is a decorative process that is achieved with a metallic paper, leaving a shiny appearance.
Hot stamping vs Cold Stamping
June 12 2023
The great variety of metallic finishes that a product can have makes you think more than twice about its image.
Packaging change
May 29 2023
If you want to make a packaging change, it is important that you plan and establish a thorough, clear and effective strategy with the aim of ensuring the success and sales of your products.
How our client's packaging comes to life
May 13 2023
If you are looking to create a successful package, in this article we review the step-by-step prototyping creation process at C&H Letterpress.
CAD/CAM prototype design software
May 2 2023
Do you already know CAD/CAM prototype design software? CAD (Computer-aided design) is known as computer-aided design software.
What are the three types of prototypes
April 25 2023
Prototyping is a crucial part of the design process and a practice used in almost all innovation disciplines.
8 reasons why packaging dummies are essential
April 18 2023
Packaging is very important when it comes to finalizing the sale, so choosing the correct and functional design is vital to achieve the objectives.
7 Tips to design the packaging you need for your product
April 11 2023
When we walk through the stores, our eyes are invaded by an infinite number of visual stimuli, the brands fight among themselves to capture our attention.
Digital packaging advantages
March 27 2023
Customers make it an option that is gaining followers and for which more and more brands are opting in their efforts to differentiate themselves from the competition.
Packaging — an effective tool in online marketing.
March 16 2023
Packaging, in addition to being a key element for product recognition and helping its strategic positioning, is today capable of offering consumers multimedia resources..
Picking the perfect business card paper.
March 4 2023
Whether you have a business or are self-employed, the business world is more than the services you offer to your clients or potential clients.
Why do you need business cards
February 20 2023
Many perceive a business card as an important attribute of a successful businessman.
Reasons You Need Print Marketing Materials For Your Brand
February 18 2023
Creativity is identified as a key trend. At a time when it seems like digital marketing is the way to go, creative businesses are finding that print stands out.
Thinking about how to create a QR code
January 27 2022
Brands need to ensure that their product packaging strategy is integrated into their overall marketing and brand development initiatives.
Smart packaging is here to stay
January 27 2022
Brands are continually looking for ways to gain an advantage in this hyper- competitive business landscape.
What do you think when you design a package
January 24 2023
Packaging design can be one of the most powerful sales and marketing tools since,well designed, it can convey a very attractive sales message to consumers of new experiences.
7 ways to start 2023
December 31 2022
Today we are not here to talk about packaging and graphic finishing techniques.
2 ideas for wrapping Christmas gifts
December 19 2022
It's quite an experience of choosing presents, hiding them very well so they don't discover them ahead of time and our favorite part, wrapping them all.
Why is Christmas packaging so important and why does it cover practically each and every one of the sectors?
December 10 2022
Christmas packaging regularly contains the same elements...
Innovative techniques
November 25 2022If you want to create a premium packaging for your product, call us and together we will make it happen.
Kraft paper is on trend
November 22 2022
Kraft is a name that comes from Germany and means resistance or strength.
Food labeling: we are what we eat, and the consumer wants to know it
November 20 2022
One of the most important parts of food packaging is the label.
REGULATIONS IN THE MANUFACTURE OF FOOD PACKAGING
October 26 2022The legislative reference for food packaging is the FDA and are regulated in the Code of Federal Regulations.
Food packaging in cardboard boxes: safety and trust
October 26 2022
As specialists in the manufacture of food packaging, at C&H Letterpress we are clear that making an attractive and functional design is a priority, but food safety is even more so.
Trick-or-treating package McDonalds happy meal style
October 16 2022
Have you ever thought about creating your own Halloween trick-or-treating package? This could be a very fun activity to do with your children in the days leading up to Halloween.
Organic cosmetics is committed to sustainable packaging
September 22 2022When talking about natural and ecological cosmetics, beauty, makeup or hygiene products free of chemical or toxic agents and created with natural ingredients come to mind.
Packaging color and its effects on the consumer's mind
September 22 2022
How many pharmaceutical packaging do you remember that are black in color? And how many gourmet foods that are flashy neon?
How to choose a packaging for your product
September 22 2022
Does your quality packaging necessarily have to be very expensive? Not at all.
Organic cosmetics is committed to sustainable packaging
September 22 2022When talking about natural and ecological cosmetics, beauty, makeup or hygiene products free of chemical or toxic agents and created with natural ingredients come to mind.
Packaging color and its effects on the consumer's mind
September 22 2022
How many pharmaceutical packaging do you remember that are black in color? And how many gourmet foods that are flashy neon?
How to choose a packaging for your product
September 22 2022
Does your quality packaging necessarily have to be very expensive? Not at all.
Packaging design, a profession with a future
August 24 2022Good packaging must be useful and, in addition, attractive, beautiful, and convincing, since it represents the first contact between the consumer and the product.
Paper engineering
August 24 2022
When we talk about new technologies applied to video games or cinema, about the complexity of designing interfaces to generate 3D environments or develop immersive spaces and augmented realities.
Corrugated cardboard
August 24 2022
Corrugated cardboard is one of the most used materials for packaging due to its strength, durability, sustainability, and value for money.
Make your customers fall in love with creative packaging
July 22 2022It is important that before launching your venture to the market you have a defined business plan where you can establish what the tools are that you will use to create and maintain the relationship with your clients.
Unboxing
July 29 2022
In recent years, influencers and their unboxing videos are having unstoppable success within the marketing strategy of many companies.
The brand design guide you need
July 14 2022
Brand design is the creation of visual identity, that is, the aspect that characterizes a brand and distinguishes it in the midst of a saturated market.
Window Patching and its benefits
July 06 2022
Window patches allow consumers to see the product before buying it and can be a very interesting experience.
Learn more about UV coating, its advantages, and applications
July 03 2022
UV coating, ultraviolet, is a mixture of one or more resins in a solvent that forms a thin layer on the application surface like a plastic coating.
Types of packaging: Primary, secondary and tertiary packaging, do you know the difference
June 27 2022
The packages protect the product that is inside. But it is not the only function they have...
How to make your packaging social media viral
June 3 2022
68% percent of consumers see their purchase decision influenced by the packaging of a product.
Three graphic finishes to take your designs to another level
May 26 2022
Although the experiences we have with brands are increasingly digital, the graphic finishes of product packaging are an excellent resource...
Recyclable packaging: materials and advantages
May 11 2022
In our daily lives, we all recycle dozens of packages. And when buying a product, we pay more attention to whether the package is recyclable.
Promotional Marketing: Increase sales with gifts and accessories
May 03 2022
Carrying out promotional marketing actions to increase the sales of your products is one of the most interesting and effective strategies.
Sustainable packaging is here to stay
Apr 21 2022
There is a new generation deeply aware of healthy consumption and environmentalimpact.
Premium packaging for the little luxuries of everyday
Apr 12 2022
Do you make high-end products in the gourmet and premium sector?...
How to choose the right material for your packaging
Mar 31 2022
Do you want to improve the product packaging or are you looking for a newcontainer for your brand and you do not know which one is the most suitable?
Packaging future and trends
Mar 22 2022
Although it is impossible to determine exactly what the future of packaging will be, it ispossible to foresee what direction it can take and what aspects will be taken into account inthe future within its design.
PACKAGING ERGONOMICS
Mar 07 2022
Packaging design plays a key role in today's market, since it will largely depend on whether or not the customer feels comfortable with them.
Go from “Shall I do it?” to “Buy it now!” with great packaging.
Jan 26 2022
Packaging design is a fundamental part in generating emotions towards the consumer. The packagingis the only way of advertising the products on the shelf.
3 tips to design a package that increases your sales
Feb 16 2022
Packaging is the first contact and experience your consumer has with your product therefore it is important to create an impression that customers are unlikely to forget.
Foil Stamping
Oct 18 2021
Foil stamping is the application of metallic print and foil on materials such as plastics, paper, and cardstocks, using heat and pressure.
Embossing and Debossing
Oct 18 2021
Embossing is elegant on its own, or when combined with other print finishing embellishments, such as foil stamping.
UV Coating
Oct 18 2021
UV coating (ultraviolet coating) is widely used to achieve visually pleasing printed products like business cards, brochures, postcards, folders, and packaging.