Digital packaging advantages
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
Digital packaging advantages
What are digital benefits offered by digital packaging:
● It is simple to implement. All you need is a QR code and software that interacts with it and inserts it into the packaging. These are economic campaigns, since the base is the packaging already created to which the digital solution is added. In addition, for potential buyers, it is easy to use since most have a mobile phone or devices capable of reading these codes. Accessibility is always a plus.
● Allows the segmentation of audiences: your campaign is directed to a specific audience by offering specific content. This is the case of gamification or educational experiences focused on children.
● It allows creating experiences that the user can share and make viral on their social networks, which exponentially increases the echo of the campaign. Today's digital citizen shows a continuous need to share experiences in their digital profiles. Taking advantage of this impulse, packaging offers solutions with a lot of space in the world of networks. And incidentally, the consumer feels useful, part of the campaign and the brand. Through actions of this type, brand ambassadors multiply.
● Augmented reality adds value and differentiation to the brand. It can be decisive in the purchase decision. Especially the young and digital audience is looking for quick and impressive, eye-catching information that digital packaging provides.
● It generates an interactive and entertaining, groundbreaking, surprising, innovative experience and relationship with the brand, which increases attraction to the product and improves sales and loyalty.
● It enables tracking and information throughout the supply chain, provides extensive and detailed information, much deeper than any label would fit, and improves and increases the quality of data and information provided.
● It offers great possibilities for creativity and design. All the tools and ideas that digital packaging offers require creating more useful and interesting content, using the apps so that the buyer takes out his smartphone and participates in the experience on the websites. It seems clear that digital packaging is and will be a basic element today. Its ability to drive sales, its attractiveness and its new and innovative way of interacting with
Customers make it an option that is gaining followers and for which more and more brands are opting in their efforts to differentiate themselves from the competition. March 27 2023|Emilia Piedra Donoso.
Customers make it an option that is gaining followers and for which more and more brands are opting in their efforts to differentiate themselves from the competition. March 27 2023|Emilia Piedra Donoso.