Which Graphic Finish Impacts Consumers the Most? Discover the Best Finishes for Packaging and Printed Materials
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- Which Graphic Finish Impacts Consumers the Most? Discover the Best Finishes for Packaging and Printed Materials
- Capturing the consumer's attention goes beyond visual design: graphic finishes play a fundamental role in generating a sensory experience that emotionally connects with the customer and elevates the perception of quality of a product.
- If you are looking for the most effective graphic finishes for your marketing strategy and want to know which ones have the greatest impact on consumers, keep reading! In this article, we will explore five graphic finishes that generate a visual and tactile impact, and that neuromarketing studies indicate are consumer favorites.
- 1. Embossing and Debossing: Texture and Exclusivity Finishes
- Embossing and debossing finishes stand out for their ability to create a palpable texture that elevates the user experience when holding the packaging or printed material.
- • Embossing: This finish elevates specific areas of the design, such as the logo or key details, generating a three-dimensional effect that stands out to the touch.
- • Debossing: Presses specific areas inward, achieving a sunken texture that offers an elegant and sophisticated touch.
- Why does it work?
- Studies of neuroscience applied to marketing indicate that the sense of touch activates brain areas related to the perception of quality and decision making. When interacting with embossed finishes, the consumer feels that the product is of high quality and exclusive, which drives their preference for the brand.
- 2. Selective UV Coating: Shine that Calls Attention
- Selective UV Coating is a graphic finish that adds a shiny touch to specific areas of the design, such as text, images or patterns, generating a visual contrast with the matte background that is very attractive.
- • Visual and tactile effect: Selective UV Coating creates a luxurious finish that is not only pleasing to the eye, but also invites the consumer to touch and explore the packaging or print.
- Why does it work?
- According to marketing research, the shine of UV coating increases the “memory effect” in consumers, especially when it highlights the main elements of the design. This finish makes the packaging visually appealing and memorable, creating an impact that can make the consumer choose the product at the point of sale.
- 3. Metallic Finishes or Hot Stamping: Sophistication and Luxury
- Metallic finishes, such as gold or silver hot stamping, add a luxurious and sophisticated appearance that stands out on the shelves. This finish is ideal for premium brands that want to communicate quality and exclusivity.
- • Hot Stamping in key areas: Metallic details on the logo, slogans or edges of the design capture the light and provide a sense of luxury that attracts attention from afar.
- Why does it work?
- Studies have found that metallic finishes capture the visual attention of consumers, who perceive that the product has a higher value. This reflective effect creates an instant visual appeal that can influence the purchase decision, especially in luxury or personal care product sectors.
- 4. Contrast between Matte and Glossy: Attracts the Eye
- The contrast between matte and glossy finishes in the same design creates a visual combination that captures attention and adds depth to the packaging or print.
- • Glossy areas on a matte background: Matte finishes combined with glossy details in key areas such as the logo or the edges of the design create a visual and tactile experience that invites the consumer to explore the packaging.
- Why does it work?
- The contrast between matte and glossy surfaces is aesthetically appealing and quickly captures the consumer's attention. This type of graphic finish generates curiosity and encourages the consumer to look more closely at the packaging, raising the perception of quality and detail.
- What is the Best Graphic Finish to Impact Consumers?
- Graphic finishes that combine visual and tactile stimuli generate a greater impact on the consumer, especially those that offer a complete sensory experience. From embossed finishes and UV coating to metallic textures and smooth laminates, each of these graphic finishes can increase the perceived value of products and foster an emotional connection with the customer.
- Choosing the right graphic finish will depend on your brand’s goals and the message you want to convey. By integrating tactile and visually striking finishes into your packaging and printed materials, you can attract consumers, improve the perception of quality and strengthen the memory of your brand in their minds.
- Nov 11 2024|Emilia Piedra Donoso.