Halloween and Christmas packaging Strategy
- Halloween and Christmas packaging Strategy
- Halloween and Christmas marketing campaigns have already begun, and with it, the colorful packaging that encourages us to buy more. These designs with magical and comforting spots make us remember these products and our eyes go to them. But why does this sales strategy work?
- The products that brands offer us during these times are the same as in other months. However, even so, they achieve their goal and months before these festivities begin, we are already buying them. An interesting fact is to know that every year food sales soar by up to 40% at this time. Brands are aware of this factor; therefore, they visually stimulate us to need that Christmas or Halloween product. But how do they achieve it?
- Good packaging helps to sell and what's more, it can confuse the consumer, making them think that they are buying an exclusive product. An example of this strategy is Starbucks drinks. In the fall and winter months, they release drinks that we can supposedly only buy during those periods. However, the reality is different, since until August you can enjoy their legendary Pumpkin Spice Latte.
- For years to celebrate Christmas, Starbucks changes its image and the packaging of its cups to make them as “Christmassy” as possible. They have managed to create a need in the consumer so that they go to one of their stores and order a Christmas
- coffee.
- However, the only difference is that instead of being served in their legendary white cups, they give it to you in a red one. A change in color that makes consumers believe that it is something unique and perfect to drink during those festive months.
- Something as simple as a color change attracts us and drives us to want to try that product.
- The same thing happens with Halloween. With this upcoming holiday, you can already see how orange tones combined with black, or cookies, or donuts in the shape of a ghost or pumpkin generate many sales. This strategy is followed by food companies such as Oreo or Dunkin&Donuts, but they are not the only sector that takes advantage of these holidays. Large clothing chains, such as Primark or H&M, have been releasing capsule designs for a month, for a fest that only lasts one day.
- This marketing strategy has been used for decades. The brands have created a very fruitful business and have encouraged more people to buy on Halloween and Christmas than ever, but not a new product, but the usual one but this time with a
- different design.
- October 30 2023|Emilia Piedra Donoso.