How can UV coating help in the sale of products such as perfumes and creams?
.JPG "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- How can UV coating help in the sale of products such as perfumes and creams?
- The presentation of a product is one of the keys to capturing the attention of consumers and standing out in the market. In the case of personal care products and perfumes, it is essential to achieve an attractive and sophisticated presentation that reflects the essence of the product and generates a feeling of exclusivity. In this sense, the graphic finishes used in the printing of packaging or ecological containers play a crucial role in achieving a striking effect.
- One of the most popular and effective finishes is UV coating, which stands out for its shine and durability, as well as its ability to protect the design printed on the packaging. They serve to highlight and beautify the product, but they also help protect the printing and the surface of the sheet. Furthermore, the application of UV is an environmentally friendly finish and does not affect the recyclability of the cardboard.
- Applying UV coating to your personal care packaging provides a number of benefits. For example, it protects the packaging from sunlight and other environmental factors, helping to prevent wear and fading. It also improves the appearance of the container and allows the most original designs to be captured and highlighted with finishes such as embossing, shine, glitter or texturing. To do this, we have the versatility of the screen printing process and the wide variety of alternatives it offers us. From the most sober and elegant packaging, where the combination of matte and gloss UV can perfectly fit the brand image, to the most daring and groundbreaking cases, or what better than a gold glitter to suggest the beauty behind a cream? Or perhaps, a texture that evokes sand, or rock to suggest a specific effect and provoke the consumer.
- In summary, UV coating can significantly improve the appearance of perfumery and skin care product packaging, which can make the product more attractive to consumers and increase sales. At C&H Letterpress we are experts in the graphic finishing sector. We offer graphic finishes that best adapt to the qualities of your packaging. If you want to know more about our work and see some examples, we invite you to take a look at our website.
- March 19 2024|Emilia Piedra Donoso.