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How to choose the right material for your packaging
.JPG "Go from “Shall I do it?” to “Buy it now!” with great packaging")
Do you want to improve the product packaging or are you looking for a newcontainer for your brand and you do not know which one is the most suitable?If so, in this article we will give you the basic guidelines so that you can learn tochoose the best packaging and get customers to opt for your product.
1. SIZE AND VOLUMEDepending on the product to be packaged, it is essential to select a specific size witha suitable shape, that is easy to handle and, above all, fulfills its packaging function.Another significant aspect will be to analyze the products of our direct competitionand study the way in which they are presented to the market.
2. ERGONOMICSThat it can be handled in a simple and comfortable way, that it is easy to open andclose and also that it can be transported and stored properly. Click here if you wantto know more about the ergonomics of a product.
3. DESIGNA good packaging design will serve to highlight your brand above the other productson the retail shelves. The choice of colors, typography and above all that the designis creative to capture attention is vital. It will be necessary to include the logo andslogan of the company to get consumers to remember your brand.
4. COMMUNICATIONThe package must inform the user about its characteristics and properties, show itsingredients, consumption or application advice, company information and, above all,mention the expiration dates or preferred consumption dates.
5. SUSTAINABILITYThat the company bears in mind the “bio-friendly” concept, that it respects theenvironment, and that the chosen container can be recycled, reused and is as lesspolluting as possible to protect our ozone layer. It is also urgent to stop thecontinuous abuse of waste and reduce the waste of raw materials.
6. COSTBefore launching the product on the market, an exhaustive cost analysis must becarried out in terms of its manufacture, labelling, distribution and marketing.Well, you have already seen that the packaging is one of the most important activevalues since it serves to protect the product during its transport, helps you stand outfrom the competition with a good design and also reflects the values of yourcompany. Get a quote with us! Mar 31 2022|Emilia Piedra Donoso.
6. COSTBefore launching the product on the market, an exhaustive cost analysis must becarried out in terms of its manufacture, labelling, distribution and marketing.Well, you have already seen that the packaging is one of the most important activevalues since it serves to protect the product during its transport, helps you stand outfrom the competition with a good design and also reflects the values of yourcompany. Get a quote with us! Mar 31 2022|Emilia Piedra Donoso.