How to integrate printed materials into a digital campaign to maximize impact
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- How to integrate printed materials into a digital campaign to maximize impact
- In a digital-dominated marketing environment, print materials may seem from the past. However, when strategically integrated with a digital campaign, print not only complements online efforts, but also enhances the overall effectiveness of the campaign. The challenge is knowing how to merge both worlds for greater impact.
- QR codes are one of the most effective tools for connecting print with the digital world. Easy to scan with a smartphone, these codes can take a consumer directly to a specific web page, app, or piece of content. Including a QR code on a brochure, catalog, or business card makes it easy for consumers to access more information with just one click. Another effective way to integrate print materials with a digital campaign is through custom URLs. By including a specific URL on each print material, brands can measure how many people navigate their website from the print material, tracking the success of the campaign and adjusting strategies based on the results. They can also be a gateway to increased social media engagement.
- Make sure to highlight your social media profiles in your print materials, with calls to follow the account or join an online conversation. This not only expands your digital reach, but also reinforces your brand presence. Invite customers to participate in your social media contests by scanning a code or using a hashtag printed on your material. In this way, physical content generates digital engagement, creating an online community. Integrating both worlds is most effective when the brand message and identity are consistent across all touchpoints. Make sure the layout, colors, fonts, and tone of your print materials accurately reflect what consumers see online. This consistency helps reinforce your brand and creates a seamless experience for users as they interact with your campaign across different platforms.
- In a market where consumers interact with brands across multiple channels, omnichannel integration is key to ensuring a seamless, consistent, and, above all, impactful experience.
- Oct 02 2024|Emilia Piedra Donoso.