How to stand out during Christmas time?
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- How to stand out during Christmas time?
- According to Calvin Coolidge, ex-President of the United States, Christmas is not just a time of year, but it is a state of mind. This explains why, during this festive season, people feel happier, willing to help and ready to close the year. But it also shows why these dates are the time when both companies and consumers have one idea in their heads all the time: Christmas shopping.
- The holidays during this season are very important for people and organizations, because the vast majority take advantage of them to give gifts and celebrate different traditions such as Christmas Eve, Christmas Day, New Year's Day, among others. This represents a great opportunity for businesses, as they can satisfy the different needs of people on those days. Don't miss out
- on seasonal campaigns and get to work to make life easier for your current and future customers.
- The presentation of the packaging is so important that it can represent the success or failure of a product. For this reason, companies carry out market research on the colors they can use, designs and shape. Thus, the products will be more attractive to the customer.
- 1. Give a Christmas touch to your packaging
- Whether it is the bag in which you deliver the product or the box in which you send it to the buyer's home, the detail of a Christmas design will accentuate the seasonal atmosphere and if, in addition, the customer can give it a second use, you will be giving it added value and promoting your brand more.
- 2. Decorate in an original way
- We're not just talking about the decorations you put in your physical store, but also the design of your packaging. That festive touch should convey not only the joy of the season but also announce your promotions.
- 3. Give an emotional touch to your advertising
- It is known that appealing to emotions makes advertising more effective. This time more than any other lends itself to giving that color to your advertising.
- 4. Create catalogs with gift suggestions
- This will work whether you have an online or physical store. A digital catalog, which users can consult from their smartphones, for example, will even serve buyers who are already in your store.
- 5. Design an email marketing campaign
- Whether to attract customers to your e-commerce or to your business, emails with an attractive message in the subject line and with good promotions in the text content will surely arouse the interest of your customers and prospects.
- 6. Create a campaign linked to a social work
- People want to help; they just need you to make it easy for them. Giving a percentage of your sales to charity is a good idea and will make customers feel good about doing something good for those in need.
- 7. Add value with your promotions
- It's not about offering the classic "discount" or "buy one and get the second at half price", but about making your customers feel pleased and pampered.
- Use promotions such as giving coupons that can be redeemed outside of the Christmas season, add a special gift to each purchase over a certain amount, include extended return guarantees, offer free shipping if you sell online or free shipping for certain items in your store.
- Improving the customer experience should be the ultimate goal of your Christmas marketing campaign, this will ensure that they return after this season and become loyal buyers.
- November 30 2023|Emilia Piedra Donoso.