New year, new trends
.JPG "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- New year, new trends!
- In recent years, packaging trends have gone beyond aesthetic preferences – more neutral, livelier designs, larger and smaller fonts – and have turned into solutions promoted by social and environmental movements. This environmental trend has become a must, although it may seem like a limitation for some brands, we interpret it as a great opportunity to create new materials, designs and ground-breaking shapes in the most saturated sectors.
- When a brand asks us for a packaging design, they are not only looking for a design that describes their product and their brand, but they are also looking to seduce and engage the consumer. Visual packaging is when we talk about the use of aesthetic graphic inspirations to draw attention through the choice of materials, finishes and designs.
- After analyzing all the inspirations, we can group them into the same concept: minimalism. At the end, what consumers demand is more sincerity on the part of brands, they want to see the product they are buying through the packaging and the idea of the idyllic advertising photo is increasingly rejected.
- Some trends are:
- Holographic packaging: It is a game of colors, it is not subtle at all, but it requires concise graphics and together, it creates a minimalist and groundbreaking packaging. In many sectors it is not something new but in fashion and cosmetics it has begun to be applied relatively recently.
- Simple labels: This trend not only speaks of design, but also of cost optimization in production. With a good selection of packaging, a minimalist label provides all the necessary personality, even for a Premium brand. In fact, luxury brands have evolved into a handmade – fictitious – look and feel that results in face-to- face communication with their clients; "Made for you”. In short, sincere, and honest communication with clients.
- Product in sight: Trend that appears as a reaction to an excess of information, often even misleading. This type of packaging will show the product that the consumer buys as it is. Show your product whenever you can and put it in transparent or mixed packaging that allows the product to be seen briefly. Remember that consumers want an honest relationship with brands. And forget about posting an ultra-retouched photo that shows the product with a misleading product lift.
- Typography: Increasingly, we will create packaging that will not use images, only the brand name and product description. And if the packaging is also transparent, it becomes a piece that combines honesty and character. This allows direct and functional communication to be established with the client, without images that distract attention.
- January 18 2024|Emilia Piedra Donoso.