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4 packaging prints trends
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- 4 packaging prints trends
- No matter what year we are in or what the Pantone color of the year is, in terms of patterns or prints for packaging there will always be immortal trends that either remain unchanged or are present through fluctuations over time. Packaging is such a fundamental piece within the branding of a brand. Therefore, it doesn't hurt to dedicate all the care needed in its design. Packaging design is one of the main links between the brand and the customer. Its objective is to serve as an
- advertisement in an increasingly visually saturated supermarket shelf, at the same time it must tell what the product and the brand itself are like.
- Although it is true that packaging design often responds to certain trends such as minimalism on some occasions or a profusion of finishes on others, there are certain patterns or prints for packaging that seem to always be at the designer's service when necessary.
- An example of this are the following packaging prints that seem to be ageless.
- Geometric forms
- Perhaps this trend is one of the most immortal. The geometric figures and their arrangement as a pattern are a classic in graphic design. It is now that it seems to be used in a rougher way with thicker lines and heavier colors.
- On the other end, packaging prints that use geometric shapes with a clear Art Deco
- inspiration are finer and their pattern is almost more reminiscent of tribal prints.
- MInimalism
- Minimalism, along with geometric shapes, are part of the ABC of packaging prints. It is a trend that refuses to abandon designers' options when approaching packaging design. Simplicity is an eternal option, it will never abandon the packaging because it is with it that it communicates cleanliness, order, effectiveness, efficiency and also allows adding touches of sophistication and fun depending on the choice of color ranges.
- Metallic and holographic
- Packaging that has metallic or holographic elements seems to want to raise its voice more to attract the attention of the potential buyer.
- While gold and silver metallics have traditionally been used to connote elegance or high-end—or even to evoke vintage characteristics of the product—holographic elements in packaging prints appeal to a younger, more vibrant and electric audience. These began in aesthetic and fashion products but have ended up serving products of all types of nature. Iridescence is also common in products that evoke promises of the future or limited edition products.
- Textures
- In this list of patterns and prints for packaging, textures could not be missing.
- The use of textured or finished materials such as dies that allow you to directly touch the product through the packaging or create various visual levels and depth are perfect for transmitting practically synesthetic sensory emotions in the case of visual and tactile textures.
- Textures are also useful when communicating the quality of the product, for example whether it is something Premium, economical or recycled.
- September 30 2023|Emilia Piedra Donoso.