Smart packaging is here to stay
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Smart packaging is here to stay
Brands are continually looking for ways to gain an advantage in this hyper- competitive business landscape. Product packaging has become a lucrative touch point for capturing consumer attention and increasing engagement and loyalty.
This has led to the rise of smart product packaging. Brands from all industries, especially CPG, pharmaceutical and food, have implemented innovative product packaging to enhance the user experience. The global smart packaging industry is anticipated to reach $26.7 billion by 2024, growing at a CAGR of 10.6%.
QR codes make product packaging more effective by bridging the online and offlinegap and allowing users to interact with your brand with a single scan.
What is smart packaging?Smart product packaging includes packaging systems with embedded sensor technologies such as QR codes, RFID, etc. It allows you to share product information, increase customer engagement, track product quality and freshness, increase customer safety, and more.
QR codes for product packaging.Traditionally, product packaging consisted of barcodes. Line barcodes can only contain limited data (12 digits). QR codes are an upgrade to traditional barcodes. They can carry up to 4,000+ characters of information, including URLs, contact information, media, etc. Therefore, QR codes have replaced line barcodes and revolutionized product packaging.
Here's why brands need QR codes on product packaging:Increased customer engagementQR codes on product packaging allow you to achieve high levels of customer engagement throughout the customer lifecycle. Putting QR codes on product packaging and linking to your website, social media, etc., can go a long way in increasing customer engagement.
Seamless data collectionData is the modern fuel in today's era, and QR codes allow you to seamlessly collect data. When a user scans a QR code, their scan is logged, along with their location and device information. Thus, you can collect valuable customer data and make informed decisions.
Transparency and engagement with the clientCustomers are smarter than ever and want to know everything about every product they buy. However, the product packaging has limited space, so you can only put a certain amount of information on it. QR codes solve this obstacle. Manufacturers can place QR codes and link them to detailed product information for greater transparency. QR codes on product packaging allow you to achieve high levels of customer engagement throughout the customer lifecycle. Putting QR codes on product packaging and linking to your website, social media, etc., can go a long way in increasing customer engagement. One Click CommentsGathering customer feedback is critical, and QR code packaging makes it easy. A feedback QR code on the product packaging will allow consumers to provide feedback, helping you improve your product. Instant customer supportManufacturers can also place QR Codes on product packaging to share contact information and offer customer support. Consumers can scan the code to contact the support team and submit their queries. January 27 2022|Emilia Piedra Donoso.
Transparency and engagement with the clientCustomers are smarter than ever and want to know everything about every product they buy. However, the product packaging has limited space, so you can only put a certain amount of information on it. QR codes solve this obstacle. Manufacturers can place QR codes and link them to detailed product information for greater transparency. QR codes on product packaging allow you to achieve high levels of customer engagement throughout the customer lifecycle. Putting QR codes on product packaging and linking to your website, social media, etc., can go a long way in increasing customer engagement. One Click CommentsGathering customer feedback is critical, and QR code packaging makes it easy. A feedback QR code on the product packaging will allow consumers to provide feedback, helping you improve your product. Instant customer supportManufacturers can also place QR Codes on product packaging to share contact information and offer customer support. Consumers can scan the code to contact the support team and submit their queries. January 27 2022|Emilia Piedra Donoso.