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The brand design guide you need
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
The brand design guide you needBrand design is the creation of visual identity, that is, the aspect that characterizes a brand and distinguishes it in the midst of a saturated market. To create a visual identity that refuses to be ignored, you need a strategic and intentional brand design, encompassing a unified system of elements such as logos, colors, typography, illustration, and photography.
When brand design is executed effectively, the ideas from research and strategy come to life on the website, marketing materials, packaging, presentations… As you can see, it is very important and today we tell you all about it!
A fundamental part of brand design is the creation of the design elements that make up the visual identity of a brand.
LogoWhether it is a word brand, a concept brand or a combination brand, a logo is the hallmark of a brand in the world.
A logo is a meaningful aesthetic symbol that has the power to communicate the essence of a brand in a visual instant to all who experience it.
ColorsColors are essential for brand design. Each color has a different impact on the psychology of a brand's audience. Understanding that impact is the key to getting the most out of color in a brand design.
DesignThe foundation of an effective brand design is the way its visual elements are organized and positioned in relation to each other. This is what is known as layout.
Interactive elementsInteractive elements are design elements that users can interact with, typically in attractive packaging with an unforgettable unboxing experience or on a website with an online purchase. By engaging the audience in a dialectical relationship, interactive elements add a powerful character to brand design that goes beyond mere animation or movement.
How is the design of a brand executed?
ResearchAll good brand design starts with research. The brand design should be based on information obtained from market research, customer research, and internal research.
Only by understanding a brand's market landscape, the unique needs and challenges of its customers, and the perspectives of its employees can a designer hope to lay the groundwork for a strategic approach to brand design.
Set a strategyAn effective brand design is based on a complete brand strategy. This includes a well-defined brand framework, which describes the fundamental elements of positioning, such as the brand compass, the brand archetype, the brand personality, among other aspects.
When you have defined the framework, the project and the roadmap for the visual identity, the brand design is successfully materialized, and the creation process is streamlined.
Design your elementsWith insights from the research and strategy direction in place, you can get to work creating the branding design elements, from the logo and color scheme to typography and photography, each element needs to be created as an integral component of the unified aesthetic system that is the visual identity of your brand. Create your contact pointsTouchpoints such as your website, marketing materials, and signage are where your brand's visual identity comes to life in an interplay of brand design elements. Touchpoint creation is the final step in brand design, where visual elements are creatively combined to strategically communicate the brand's key message. July 14 2022|Emilia Piedra Donoso.
Design your elementsWith insights from the research and strategy direction in place, you can get to work creating the branding design elements, from the logo and color scheme to typography and photography, each element needs to be created as an integral component of the unified aesthetic system that is the visual identity of your brand. Create your contact pointsTouchpoints such as your website, marketing materials, and signage are where your brand's visual identity comes to life in an interplay of brand design elements. Touchpoint creation is the final step in brand design, where visual elements are creatively combined to strategically communicate the brand's key message. July 14 2022|Emilia Piedra Donoso.