The importance of Christmas packaging
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- The importance of Christmas packaging
- Christmas is a period in which consumers look for special packaging in the products they buy. Soft drink brands make Christmas versions of their cans and bottles, boxes in red and green colors invade the aisles of practically any place.
- Why is Christmas packaging so important and why does it cover practically
- every sector?
- The Christmas campaign is one of the most important moments of the year for many brands and for many stores, and packaging plays an important role, even for those firms for which the season is not a decisive period, since they also print boxes with images alluding to the season. For this reason, firms want to connect with the consumer and seek to get into the Christmas spirit, creating it even if it is necessary for their potential consumers to buy their products.
- Experts believe that to be the winner in this race, packaging is a very effective weapon. Companies are committed to creating creative and different packaging, one that attracts attention and thus manages to connect with the consumer. Christmas packaging, especially the more creative and eye-catching it is, helps to stand out from the other players, something essential in a field where
- everyone is trying to make the best box.
- Without a doubt, Christmas packaging works especially as a tool to get the consumer into Christmas. All those presentations that play with red, green and gold help the consumer feel that it is Christmas and create that festive framework that will lead them to connect with the date and buy.
- Consumers expect Christmas packaging.
- It must be considered that consumers themselves have already made Christmas packaging something to be expected. That is, they expect brands to change their packaging during the dates and adapt it to the spirit of the season. Marketing experts say that in the case of Starbucks mugs, the company launches a special one for the Christmas season, which appears before
- Christmas officially arrives.
- Another case is that of the Coca-Cola company. The firm takes different actions in each country: in the United Kingdom it launched a countdown before revealing the packaging and in Japan it presented a special version that turns the label into a gift bow. In general, it manages to create a lot of expectations and establish its packaging as something memorable and especially
- Christmassy.
- December 10 2023|Emilia Piedra Donoso.