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The most expensive packaging in the world: the packaging of luxury brands
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- The most expensive packaging in the world: the packaging of luxury brands
- The bags, boxes, tissues, and bows that wrap luxury products usually have a story and a reason. Here we will tell you why!
- The moment of wrapping or preparing a product in the store is essential. Especially at Christmas, when the packaging is as important as the content. Sometimes it is even done in a room designed just for it. It requires time and knowledge of codes that no one dares to skip.
- It is the perfect advertisement: it elevates the shopping experience, lasts over time, and extends across space. It is logical, therefore, that thousands of dollars are invested in designing packaging. It is a world of paper, unique and/or patented colors. We must look for designs that work in all cultures, whose chromatic symbology is precise, that can be worn by men and women and that is a reflection of the soul of the brand. All of this should be contained in a paper bag.
- Let's review some of the most recognizable packaging designs. They are those bags that you see on the street and wonder what they are hiding. Their image is so powerful, these firms work the packaging appearance with the same care as the content. They know that they have priceless advertising support there.
- VUITTON
- The French brand redesigned her packaging in 2016. It is now bright saffron. This color is called “Imperial Saffron '' and it is not a new invention. It has been in the house for a century and a half. If we Google “Citroën Trunk” – created for an expedition through Africa in 1924, we will see it. The complementary color is blue. It's not new either. It has been present since 1854 in the personalization details. This new packaging is more unique than the previous one, dark brown. Thick cardboard and cotton handles have been sought; the idea is that it can be transported well and
- can withstand weight. In addition, it is foldable so that it can be carried in a suitcase. The basis of Vuitton culture is travel; so, the packaging also bears this in mind.
- TIFFANY
- Rarely does a brand's packaging jump from commercial to popular culture. Tiffany's got it many years ago. In fact, the blue color of their boxes and bags is one of the few corporations in the world that has its own Pantone (P1837). This blue (Tiffany Blue) imitated has its history. Its origin dates back to 1845 when the jeweler's founder, Charles Lewis Tiffany, chose it as the cover of the house's annual catalog, the Blue Book. He may have noticed because turquoise was a popular stone in jewelry in the late 19th century. This blue is found on bags, advertising, and other
- materials but, above all, in the famous Tiffany box. The Tiffany Blue Box is treated with great care, as the Tiffany blue box is considered the repository of the brand's values. Store rules are strict; no box can go out onto the street without containing a product sold in that establishment. No nonsense. There are too many people dreaming about that box.
- LOEWE
- Loewe packaging has had several lives, like the brand. Every artistic director who lands in the house wants to leave his mark on the packaging, Jonathan W. Anderson** made an extreme change in 2014. He opted for the smoke color on the bags and left aside the crab logo made by Vicente Vela in the 70s. The English was based on the work of the German typographer Berthold Wolpe. The packaging design plays without prejudice with the original logo, lengthening and refining it. The
- result is a design without nostalgia and with an eye toward the present.
- October 17 2023|Emilia Piedra Donoso.