Thinking about how to create a QR code?
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
Thinking about how to create a QR code?Brands need to ensure that their product packaging strategy is integrated into their overall marketing and brand development initiatives. Therefore, it is crucial to formulate a solid QR code packaging strategy.
Follow these steps to use QR codes on packaging:Step 1. Determine the purpose of QR codesQR codes serve many purposes, so find out why you want to use QR code packaging. Want to increase website traffic or social media following? Are you looking to optimize customer service? Dive into the use cases for QR codes and determine how they can add value to your business.
Step 2. Choose the correct messageYour QR codes should go hand in hand with the general packaging of your product. Therefore, it is crucial to align them with your product message and positioning. For example, if your product aims to create a sense of community by driving engagement on social media, the QR code should direct users to social media or other community channels.
Step 3. Decide on the size and locationThe next step is to choose the correct size and location of the QR code. A QR code must be at least 0.8 x 0.8 inches in size, and you can increase it as needed. For placement, try to place the QR code on the front of the product packaging to catch people's attention.
Step 4. Give your QR code a perfect lookNow, let's get to the aesthetics. You want to make sure your QR code is more scannable, and you can do that by creating a visually appealing QR code. Beaconstac offers various shapes, colors, and stickers to make your QR codes unique and attractive.
Step 5. Track your scansLastly, track the scans on your QR codes. Beaconstac provides detailed analytics, including number of scans and time and location analytics. This data will help you measure the performance of your QR code campaigns and make informed decisions.
Use cases: Brands nailing packaging with QR codeSeveral brands have implemented QR codes on packaging to increase transparency and customer engagement. Let's look at some brands that use QR code packaging.
Hershey'sHershey's included SmartLabel QR codes on its Kisses milk chocolate to publicize ingredients and increase transparency. Consumers could scan the code to learn about the product's ingredients, helping them make informed purchasing decisions.CokeCoca-Cola incorporated dynamic QR codes into its products with new content that offered an immersive experience to the consumer. This led to high customer engagement and loyalty. QR codes are the future of product packaging, and brands must use QR code packaging to engage consumers throughout its lifecycle. QR code packaging allows you to share information, increase transparency, collect feedback, and increase customer engagement. January 27 2022|Emilia Piedra Donoso.
Hershey'sHershey's included SmartLabel QR codes on its Kisses milk chocolate to publicize ingredients and increase transparency. Consumers could scan the code to learn about the product's ingredients, helping them make informed purchasing decisions.CokeCoca-Cola incorporated dynamic QR codes into its products with new content that offered an immersive experience to the consumer. This led to high customer engagement and loyalty. QR codes are the future of product packaging, and brands must use QR code packaging to engage consumers throughout its lifecycle. QR code packaging allows you to share information, increase transparency, collect feedback, and increase customer engagement. January 27 2022|Emilia Piedra Donoso.