What is unboxing? Tips to make it a success
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
What is unboxing? Tips to make it a successIn recent years, influencers and their unboxing videos are having unstoppable success within the marketing strategy of many companies. But what is unboxing and what is it for? It refers to the practice of removing a product from its box or wrapper and, today, it is a firm commitment to improve the user experience when receiving a package. Propose a good innovative, original packaging that is easy to open and that encourages expectations, can generate a pleasantexperience, and achieve customer loyalty.
The unboxing phenomenon is a practice born on the YouTube platform. In it, hundreds, and even millions of people, have uploaded videos in which they took a product out of its packaging. However, do not think that this is a passing fad since it has been on the video platform since its origins. The first unboxing dates back to 2006 and was done on the Yahoo Tech channel.
The intention was none other than to publicize the new Nokia E61, something that anyone can do through a good package. Although this practice was born to entertain, today it is a great ally to publicize your products, build customer loyalty and/or improve the prestige of your brand.
Reasons to unboxUnboxing can be used in many sectors and with different types of products. In the e-commercesector, you can build customer loyalty by creating an experience around unpacking. It is a very simple way to differentiate yourself from the competition and offer a unique vision of the brand. Careful, well-designed packaging that generates expectations is the key.
The world of publishing, fashion, beauty products, accessories, food, and toys can be seen from unboxing. Indirectly, you will be making your brand known by simply stamping your logo on the box.
Tips for a good unboxingAs you have seen, unpacking a product by customers is another experience in the sales process. Even if it is at the end, you must take care of the packaging that contains the package to generate a good first contact.
The key is in the packaging: the packaging design must be of good quality, original and innovative. Taking maximum care of the packaging is synonymous with personalization, and a key to having a happy customer. It is essential to generate expectation, even if it is minimal, for what is going to be found inside.
Personalized packaging: personalizing the package directly affects the experience and satisfaction of your customer. In this way, your customers will feel that they are part of the brand and unique to it. In addition, stamping your logo will indirectly reach new customers, making your brand known. Time to take products out of the packaging: Convenience must be guaranteed, but also the creation of an expectation. The customer should be eager to see the inside, but without hindering the extraction of the product. For this reason, the packaging must be simple and easy to handle, although always original so that your brand is remembered.
Sharing experiences: this is one of the keys to unboxing success. Involving others increases expectation. Customers who share their experience on their social networks can be rewarded through discounts or offers on future purchases. This can entail getting new clients, increasing sales, the prestige of your company and brand recognition.
Interaction with users: leaving the brand logo on the box in which the product comes and a note inside will create a small interaction with the user, who will feel flattered and will buy again. In addition, it will start "word of mouth" among friends, who are potential customers. Now you know what unboxing is and how to take advantage of it to create a pleasant experience among your targets. Remember the importance of packaging to achieve the success of this phenomenon and make your customers enjoy while they open the wrapper. Generating good expectations and good experiences can make them repeat their purchase. July 29 2022|Emilia Piedra Donoso.
Interaction with users: leaving the brand logo on the box in which the product comes and a note inside will create a small interaction with the user, who will feel flattered and will buy again. In addition, it will start "word of mouth" among friends, who are potential customers. Now you know what unboxing is and how to take advantage of it to create a pleasant experience among your targets. Remember the importance of packaging to achieve the success of this phenomenon and make your customers enjoy while they open the wrapper. Generating good expectations and good experiences can make them repeat their purchase. July 29 2022|Emilia Piedra Donoso.