.png)
4 ideas to choose the right Christmas packages.
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- 5 ideas to choose the right Christmas packages.
- Choosing Christmas packages is more important than you think. This time of year is characterized by shopping and gifts. Your brand must rise to the occasion, so you must take all factors into account. Packaging is one of them. It is about transmitting the right message, convincing with a good proposal and without compromising the product. Don't know where to start? Look at these ideas that we propose.
- 1. The right shape for the product
- Each product has unique characteristics. Packing perfume is not the same as packing a phone. Both need adequate protection, but the sizes and qualities of the cardboard and the protections themselves will be different. In addition, the shape of the box must be indicated to always guarantee the security and integrity of the contents.
- For example, wine boxes are adapted to this drink. The goal is to keep them stable, at a good temperature and prevent them from shaking too much. Thus, the final consumer will enjoy a product in perfect condition. The same would happen to food with a peculiar shape that must be respected in the box that transports it and must also show its importance.
- 2. A Christmas design that conveys the brand image
- Design is a fundamental aspect to transmit an adequate brand image. The normal thing is to opt for Christmas packaging, which includes the colors typical of these holidays. Gold, red, white and green are some examples, along with stars, gifts or trees. However, you should not lose sight of the personality of your business, for which you will have to look for a suitable fit.
- Two styles that also fit in these special moments are minimalist and organic. The first stands out for its quality, simplicity and commitment to ecology. The boxes have a natural brown tone, which transmits warmth and simplicity. For its part, the second helps you connect with customers. The reasons are minimal, just the name of the brand, and the color is as simple as flat, where white is
- always a winning option.
- 3. Creativity above all
- There are different printing techniques that will be very useful to you. The objective is to transmit the values of your brand and its personality in a creative way. One of them is embossing, a suitable solution if you want to convey exclusivity and high quality. It manages to generate a three-dimensional effect on the surface of the box.
- To achieve a luminescent effect, it can be combined with hot stamping. This is a stamping technique in which a shiny foil is added to the design highlighted in the relief. You get an original, creative pattern that will capture the eyes of your clients. In addition, you can use it to highlight details, such as a hashtag, and take advantage of it to create more effective advertising campaigns, for example.
- You can't forget about the inside of the box. You may think that the exterior is the most important thing, but you would be wasting an opportunity to create a unique package. The internal elements can be customized as much as the external ones and must be adapted to the product. An example is the use of tissue paper, a semi-transparent material that helps generate excitement when
- opening the box. You can also customize it with your company's patterns.
- 4. Personalization
- Personalization is one of the keys to bringing the essence of your business to each client. In addition, it is a way to build loyalty with your clients, who will see that you take them into account during these special times of the year. You have the option of including the logo or name of your company along with a striking message. This way, you not only offer a first-class presentation, but you also improve the brand image. In the end, by taking care of the box, you convey the idea that you pay attention to details. If you have put together a package with so much care, what won't
- you do when it comes to offering solutions to your clients. They will consider your brand as the first option.
- In short, these are some ideas to make Christmas packages that will surprise your clients. You will show yourself as a brand that is committed to quality, that takes care of the details and that considers the importance of these dates. This way, you will be able to attract their attention effectively.
- December 15 2023|Emilia Piedra Donoso.