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4 packaging design trends that will make a splash in 2024
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- 4 packaging design trends that will make a splash in 2024
- In today’s experience-driven economy, consumers are looking for more than just aesthetic appeal; they crave memorable brand interactions. Packaging design, whether it’s delivered directly to the customer's door or seen on store shelves, plays a crucial role in the overall experience someone has with your brand.
- The demand for meaningful, interactive consumer moments is shaping the world of packaging design. For brands seeking to make a big impact in 2024, here are four of the year's hottest packaging trends to help create memorable moments of connection and impact.
- 1. Interactive packaging.
- This versatile trend can take many forms. From packaging that transforms into something functional or entertaining like a puzzle, to materials that engage senses through innovative ways such as smell or touch. Sustainability- conscious paper labels and packaging that contain seeds and can be planted are also gaining popularity.
- Even the humble quick response (QR) code, which has had its moment in recent years, can add a digital layer of interactivity to your packaging design. From sharing exclusive discounts to providing behind-the-scenes virtualcontent, brands in 2024 will use this technology to create enhanced customer experiences that extend from an expanded online brand universe.
- Physical or digital interactivity allows brands to create experiences that elevate consumers' perception and enjoyment of the product. A great example of this is Enosophia, a Croatian wine brand, which designs its labels with interactive patterns that, when scanned, play harmonious music composed specifically to enhance the taste of the wines.
- 2. Hypercontrast
- In recent years, “dressing with dopamine” and “decorating with dopamine” have become regular fixtures in our lexicon as consumers celebrate moments of joy in their everyday experiences.
- The hypercontrast packaging trend embraces a “more is more” approach to packaging design, employing stark unions of angular shapes, mismatched patterns, and bright, highly saturated color palettes to create intentional clashes of creative elements. This style is ideal for brands with bold and fun personalities who want to show confidence and impact.
- 3. Quiet luxury
- Similar to the interactive packaging trend, this trend focuses on creating small moments that captivate consumers, encouraging them to appreciate package design for a little longer than usual.
- Whether it's through the physical materials chosen for the product, unique graphic finishes or embossed design elements, or introducing a new part of your brand with each layer, these small design elements can elevate a product that feels high-end status.
- Since the “quiet luxury” trend remains relevant, taking advantage of this low-key strategy could be an excellent way to position your brand to consumers seeking a quality, high-end product experience.
- 4. Back to 50s
- The post-war era of the 1950s was a time of optimism and a turning point in the world of design and branding. It introduced many of the modernist styles we know and love today, characterized by quant, simple, often cartoon-like line drawings, muted but cheerful color palettes, and bold typography that shows charisma.
- 50s retro charm with a modern twist, is perfect for brands wanting to capture a sense of fun and familiarity in times of uncertainty. Crafting experiences through the art of packaging design presents a unique opportunity for brands of any size to establish unique connections with their customers. Regardless of your company's scale, the influence of a thoughtfully designed moment of connection
- can significantly enhance your brand.
- May 25 2024|Emilia Piedra Donoso.