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7 Tips to design the packaging you need for your product
.JPG "Go from “Shall I do it?” to “Buy it now!” with great packaging")
7 Tips to design the packaging you need for your product
When we walk through the stores, our eyes are invaded by an infinite number of visual stimuli, the brands fight among themselves to capture our attention. Thousands of products with different shapes, colors, smells and textures invade us with the sole objective of being the ones chosen to be part of our final ticket. When designing packaging, the strategy to follow is so important that it can mean the difference between success and the disappearance of the product. For this reason, at C&H Letterpress, Inc., we will review with you 8 key points to consider so that the design of your product packaging is attractive and, above all, irresistible: 1. Go to your target audienceFirst, if you have not done it before, you must define who your target audience is. That is, what type of audience will buy your product or be interested in purchasing it. For example: women from 30 to 50 years old, over 30 years with purchasing power, children or adolescents, etc. The audience we are addressing will determine the style that we must follow when designing our package. 2. Be true to your brandWe must not deviate from the guidelines set out in our corporate manual: colors, fonts, style, approach, etc., unless a specific product or campaign is asking us to break a bit with what we have. It is important that our product is recognizable and that it is known at a glance what brand it is. For this, it is essential to be faithful to our brand values. In this way, we will also be able to differentiate ourselves from the competition. 3. The budget is no longer an excuseToday, we can make original and fresh designs with few resources, as trends set us minimalist designs that require few inks and materials accessible to all kinds of pockets. You can save on printing with monochrome or two-color designs, we can become very elegant and concise. Less is more, saturating the packaging with shapes and texts sometimes plays against us. 4. Choose the right materialThere is a wide variety of materials available to create your container: glass, metal, different types of plastic and a multitude of densities thereof, etc. How to know which materials are optimal? Your product must mark the type of packaging to choose. The type of product it is, the conservation and protection against bumps and falls that it must have, the use that it is going to be given, etc. This must be taken into account, especially when packaging food products, as we must take care of some factors such as: that it does not break easily to avoid contamination, that they are well preserved for the estimated time, if the package is suitable for microwave or not, if the product goes vacuum or not, etc. The trends of recent years in packaging materials mark the use of natural or ecological materials such as kraft paper bags, containers made of recycled cardboard, corrugated or cork, etc. In fact, we see more and more companies that choose to return to bulk or glass containers, going back to the days before plastic and adding value to the product, denoting exclusivity and quality and also helping the environment. 5. Amuses the clientThere is nothing better than making the public smile so that they remember your brand. Interactivity in packaging, sensory experiences, turning packaging into a game is a trend that has been present since 2014 and continues to gain strength. We find fun packaging so original that it will not go unnoticed on the supermarket stands. 6. Make life easy for the consumer: smart packagingIt is about offering a solution to a problem that arises from the consumption or use of our product to make life easier for our consumers and therefore show an advantage over competing products. 7. Never forget ergonomicsIt is essential when designing our packaging to take into account the ease of transport and the correct grip when using it. A shampoo that does not slip in the shower or a bottle that adapts well to the shape of the hand What do you think of these tips? If you still do not know how to approach the designof your packaging or the steps you must take to develop it, at C&H Letterpress, Inc.we are here to advise you on packaging and help you make your products lookbetter, attract the attention of your potential customers and increase your sales. April 11 2023|Emilia Piedra Donoso.
When we walk through the stores, our eyes are invaded by an infinite number of visual stimuli, the brands fight among themselves to capture our attention. Thousands of products with different shapes, colors, smells and textures invade us with the sole objective of being the ones chosen to be part of our final ticket. When designing packaging, the strategy to follow is so important that it can mean the difference between success and the disappearance of the product. For this reason, at C&H Letterpress, Inc., we will review with you 8 key points to consider so that the design of your product packaging is attractive and, above all, irresistible: 1. Go to your target audienceFirst, if you have not done it before, you must define who your target audience is. That is, what type of audience will buy your product or be interested in purchasing it. For example: women from 30 to 50 years old, over 30 years with purchasing power, children or adolescents, etc. The audience we are addressing will determine the style that we must follow when designing our package. 2. Be true to your brandWe must not deviate from the guidelines set out in our corporate manual: colors, fonts, style, approach, etc., unless a specific product or campaign is asking us to break a bit with what we have. It is important that our product is recognizable and that it is known at a glance what brand it is. For this, it is essential to be faithful to our brand values. In this way, we will also be able to differentiate ourselves from the competition. 3. The budget is no longer an excuseToday, we can make original and fresh designs with few resources, as trends set us minimalist designs that require few inks and materials accessible to all kinds of pockets. You can save on printing with monochrome or two-color designs, we can become very elegant and concise. Less is more, saturating the packaging with shapes and texts sometimes plays against us. 4. Choose the right materialThere is a wide variety of materials available to create your container: glass, metal, different types of plastic and a multitude of densities thereof, etc. How to know which materials are optimal? Your product must mark the type of packaging to choose. The type of product it is, the conservation and protection against bumps and falls that it must have, the use that it is going to be given, etc. This must be taken into account, especially when packaging food products, as we must take care of some factors such as: that it does not break easily to avoid contamination, that they are well preserved for the estimated time, if the package is suitable for microwave or not, if the product goes vacuum or not, etc. The trends of recent years in packaging materials mark the use of natural or ecological materials such as kraft paper bags, containers made of recycled cardboard, corrugated or cork, etc. In fact, we see more and more companies that choose to return to bulk or glass containers, going back to the days before plastic and adding value to the product, denoting exclusivity and quality and also helping the environment. 5. Amuses the clientThere is nothing better than making the public smile so that they remember your brand. Interactivity in packaging, sensory experiences, turning packaging into a game is a trend that has been present since 2014 and continues to gain strength. We find fun packaging so original that it will not go unnoticed on the supermarket stands. 6. Make life easy for the consumer: smart packagingIt is about offering a solution to a problem that arises from the consumption or use of our product to make life easier for our consumers and therefore show an advantage over competing products. 7. Never forget ergonomicsIt is essential when designing our packaging to take into account the ease of transport and the correct grip when using it. A shampoo that does not slip in the shower or a bottle that adapts well to the shape of the hand What do you think of these tips? If you still do not know how to approach the designof your packaging or the steps you must take to develop it, at C&H Letterpress, Inc.we are here to advise you on packaging and help you make your products lookbetter, attract the attention of your potential customers and increase your sales. April 11 2023|Emilia Piedra Donoso.