8 reasons why packaging dummies are essential
8 reasons why packaging dummies are essentialPackaging is very important when it comes to finalizing the sale, so choosing the correct and functional design is vital to achieve the objectives. There are different prototypes of the packaging design with different shapes, colors or textures and different logos. In order to appreciate them correctly, it is necessary to see them physically in order to make a decision.
In the past, it was very expensive and almost impossible to create tangible packaging projects, but today it is very easy to reproduce samples that are very similar to the real thing. For this reason, we have compiled 8 reasons why packaging dummies are essential.
1. Design Option ProposalsAll proposals are compared to identify which is the best or most functional, or which aspects can be combined into one.2. Design verification.It is like a quality control of all the specifications of the container, its texture, sealing, stability, etc.3. Acceptance test with your clientWith the physical product it is possible to carry out acceptance analysis among consumers, which is very useful.4. Finishing review.Those small details that can only be seen on the dummy, such as the reliefs on the labels, special ink finishes, transparencies, etc.5. Dimensional analysis.Having the design with the actual dimensions allows you to recognize if these are the correct ones or if some space is needed or left over.6. Usability.The functionality of the packaging is transcendental, it can be a beautiful design, but if it does not meet its objective it is necessary to modify it.7. Suppliers.Prototyping gives you a closer idea of manufacturing costs and what, if any, items are required to make it.8. Advantages and disadvantages.Analyzing the dummy allows distinguishing which are the successes of the packaging and adding modifications in the areas of opportunity.
April 18 2023|Emilia Piedra Donoso.