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Branding packaging experience, engage your client in seconds.
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- Branding packaging experience, engage your client in seconds.
- More than half of consumers say they would make an online purchase again if they received it in packaging that met their expectations.
- Many people wonder why the most loyal consumers of some big brands get excited just by receiving one of their packages. The explanation is simple: it is a question of loyalty. To achieve this, a brand must invest a lot in the design of its packaging. And absolutely everything that is communicated to the customer when they receive their purchase (especially during the first seconds) is what is known as Branding packaging experience.
- Creating a memorable customer experience takes time but it is worth it. It means connecting directly with them, creating a bond that will almost certainly mean that customers will buy again. Recent studies indicate that more than 71% of online shopping users would recommend and repeat the purchase if it arrives in Premium packaging.
- A competitive advantage
- The experience of Branding packaging is, obviously, an excellent tool to use especially in ecommerce. However, physical sellers are also starting to explore it strongly due to the push of their virtual rivals. In the same way we cannot forget that many of the considered “traditional stores” are increasingly supporting their sales thanks to the online channel.
- Why can well-crafted packaging be an advantage? The first reason is purely organizational: expanding a brand is something that must go beyond a business card or a profile on social media. There is also no point in making real efforts to create catchy slogans, or using a very representative color that sticks in the consumer's mind if the packaging does not receive the necessary attention.
- Packaging and the value of the first impression
- Delivering a product to its recipient, especially in the field of online commerce, goes beyond putting it in a box and printing the address. In fact, this type of management can end up being a problem for the brand: those who do not take care of the packaging will see how their competitors who do take care of it will end up taking away market share.
- The packaging, without a doubt, is the most important thing. Therefore, having a partner with the ability to create packaging tailored to your brand is essential. Many brands choose to include a personalized message on the packaging itself because no one is aware that graphic details have a specific weight. Achieving this is more than possible thanks to the most advanced printing techniques, which esteem the creation of solutions that really contact the target audience.
- And that they manage to surprise, awakening a multitude of emotions in whoever receives it.
- Of course, other interior details also count. A personalized note or even using the purchase invoice to convey a message is a powerful strategy, often underutilized resource. These are materials that as a rule should not be boring.
- The best possible recommendation today is not only to get recurring shopping carts, but also for a customer to unbox on their social media.
- January 21 2024|Emilia Piedra Donoso.