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Dazzling with Details: Graphic Design Projects that Make Graphic Finishes Shine
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- Dazzling with Details: Graphic Design Projects that Make Graphic Finishes Shine
- In the world of graphic design, every detail counts. From the choice of colors to the arrangement of visual elements, each decision contributes to the visual narrative of a piece. However, there is one element that is often overlooked but can make a significant difference to the visual impact of a project: graphic finishes. These finishing touches can transform an ordinary piece into something extraordinary, adding a level of sophistication and visual appeal that captivates the viewer. Below, we'll explore some graphic design projects that have used graphic finishes effectively to achieve impressive results.
- 1. Innovative Packaging:
- One of the fields where graphic finishes can shine with all their splendor is in packaging design. An excellent example is the design of the Absolut Elyx vodka bottle. This brand used an embossed finish with gold details to highlight its logo and characteristic design. According to data from a market survey conducted by Nielsen, 64% of consumers say that the quality of packaging influences their purchasing decision. The resulting effect was a bottle that not only stood out on shelves, but also conveyed a feeling of luxury and exclusivity.
- 2. Impactful Promotional Material:
- In the field of promotion, graphic finishes can be used to create materials that truly captivate the public's attention. A notable case is the promotional brochure created by a design agency for a high-end fashion event. According to a study by the Promotional Marketing Association, 70% of consumers say that attractive promotional material makes them more likely to purchase a product or service. Using a shiny foil in certain areas and a matte finish in others, they managed to
- create a striking visual contrast that highlighted key information and made the brochure memorable for those who received it.
- 3. Creative Advertising Campaigns:
- Advertising campaigns can also benefit greatly from graphic finishes. A notable example is Coca-Cola's "Share a Coke" campaign, where common names were printed on the brand's bottles. According to data from the consulting firm Kantar, this campaign increased Coca-Cola sales by 2% during its launch. To further highlight this personalization, embossed finishes and selective varnishes were used to highlight the names and make the bottles even more attractive to
- consumers.
- 4. Distinctive Brand Identity:
- Graphic finishes can be a powerful tool to reinforce a brand's identity. An exemplary case is the work carried out by a design agency for a luxury restaurant chain. According to a survey by market research firm YouGov, 78% of consumers say consistency in brand identity is important to their brand
- loyalty. Using a matte finish in combination with custom die-cutting, they managed to create a menu that not only reflected the brand's sophisticated aesthetic, but was also practical and functional for customers.
- 5. Impactful Editorial Design:
- Even in editorial design, graphic finishes can make a difference. An impressive example is “Wired” magazine which used a selective UV varnish on its cover to highlight certain visual elements and create a visually striking effect. According to data from the Magazine Association of America, magazines with more eye-catching covers are 50% more likely to be purchased by consumers. This finish not only made the magazine more attractive on shelves, but also conveyed a sense of modernity and avant-garde that was characteristic of the brand.
- In conclusion, these examples demonstrate how graphic finishes can take a graphic design project to the next level, adding a touch of sophistication, originality and visual appeal that really makes the piece stand out. Whether in packaging, promotional materials, advertising campaigns, brand identity or editorial design, graphic finishes have the power to transform the ordinary into something extraordinary, leaving a lasting impression on the public and highlighting creativity and excellence in graphic design.
- April 30 2023|Emilia Piedra Donoso.