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Disney strategy for your packaging
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- Disney strategy for your packaging
- Disney's strategy can be applied to all types of creative businesses.
- Disney and packaging share the goal of creating memorable experiences for people. At Disney they seek to offer entertainment, fun and magical experiences to visitors. Likewise, packaging has the potential to generate a meaningful experience for consumers when interacting with a product. Both strive to captivate the senses, create emotional connections and leave a lasting impression on those who experience them. Furthermore, both Disney and packaging can influence the perception of a brand and contribute to its identity and positioning in the market.
- At Disney, every attraction, themed area and detail in the park tells a unique story that takes you to imaginary worlds. Similarly, packaging can tell the story of a product, its origin, its values or its purpose in a visual and attractive way. Through design, graphic finishes and materials, packaging can communicate the brand narrative and connect emotionally with consumers.
- But how to achieve it?
- Creating packaging with a strategy focused on experience and storytelling requires a careful and creative approach. Here are some steps to develop packaging with a Disney strategy:
- 1. Understand your brand and your target audience: Before designing packaging, it is essential to understand your brand identity, its values and the audience you are targeting. What is the story of your brand? What emotions do you want to evoke in your consumers?
- 2. Define the story you want to tell: Decide what story you want to convey through the packaging. It can be the story of the product's origin, its manufacturing process, its ingredients, or its impact on the community. Identify the key elements of the story that you want to highlight.
- 3. Integrate narrative into design: Use packaging design to tell the story in a visual and attractive way. This can include graphics, illustrations, colors and materials that reinforce the brand and product narrative. For example, if your product comes from a specific region, you can incorporate elements of that culture into the design.
- 4. Create a sensory experience: Consider how you can engage consumers; senses through packaging. This could include tactile textures, aromas or even sounds that complement the story you are telling and increase the consumer experience.
- 5. Make it interactive: Explore ways to make packaging interactive for consumers. This could involve drop-down elements, QR codes that lead to additional online content, or even games or activities related to the product story.
- 6. Test and get feedback: Before launching the packaging on the market, conduct tests with your target audience and collect feedback. Make sure the story you're telling resonates with consumers and creates the emotional connection you're looking for.
- By following these steps and focusing on consumer experience and storytelling, you can create packaging that not only protects and presents your product, but also engages with your audience and strengthens their connection to your brand.
- May 16 2024|Emilia Piedra Donoso.