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How to Create Functional and Accessible Packaging
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- How to Create Functional and Accessible Packaging
- Inclusive packaging design has become a key trend for brands looking to deliver an exceptional user experience. This approach ensures that packaging is accessible and functional for all people, regardless of their physical, visual or cognitive abilities. In this article, we will explore how to implement inclusive packaging design, its key features and the benefits it brings to both consumers and brands.
- What is Inclusive Packaging Design?
- Inclusive packaging design involves creating packaging that removes barriers and is easy to use for everyone, including people with disabilities, children and seniors. This type of design prioritizes accessibility, ease of use and understanding, ensuring that anyone can interact with a product comfortably and safely.
- The importance of this approach lies in its ability to improve the consumer experience, increase a brand's reach and comply with ethical and legal standards. In addition, in a competitive market, inclusive design is a powerful tool to stand out from the competition.
- One of the main challenges faced by consumers is opening a package. This is especially complicated for people with arthritis, reduced mobility or limited strength. Inclusive packaging must incorporate solutions such as: Large, visible tabs that make it easier to grip.
- Moreover, the design must also be inclusive for people with visual impairments or low vision. To do this, it is essential to: Use strong color contrasts and legible fonts to improve visibility, incorporate Braille labels with key information, such as the product name and expiration date, design tactile shapes or embossed patterns that allow the product to be identified by touch.
- At the same time confusing or overly technical instructions can be a stumbling block for many people. Therefore, an inclusive design should: Write short, clear messages in plain language, include pictograms or illustrations that complement the text, add QR codes or smart labels that provide audio or video information, useful for people with reading or comprehension difficulties.
- In addition, packaging should be easy to handle and carry, considering the needs of different users. This includes Lightweight and compact designs for easy use by older people or children, ergonomic shapes that allow for a comfortable grip, practical dimensions that fit into small spaces, such as cabinets or backpacks.
- On the other hand, inclusive design not only benefits consumers, but also offers competitive advantages to brands:
- Market expansion: By removing barriers, accessible packaging reaches a wider audience.
- -Improved reputation: Consumers value brands that demonstrate empathy and social responsibility.
- -Regulatory compliance: In many countries, regulations already exist that require accessible packaging.
- -Customer loyalty: Users appreciate designs that make their daily lives easier, which strengthens their loyalty to the brand.
- To sum up, Inclusive design in packaging is not just a trend, but a necessity for brands looking to stand out in an increasingly competitive market. Incorporating accessibility and functionality into packaging not only improves the consumer experience, but also strengthens the brand's positioning as innovative and responsible.
- If you're looking for ways to differentiate yourself in the market, inclusive design is the answer. Start transforming your packaging today and be part of the change towards a more accessible world for all!
- Jan 27 2025|Emilia Piedra Donoso.