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Go from “Shall I do it?” to “Buy it now!” with great packaging.
Go from “Shall I do it?” to “Buy it now!” with great packaging.
Packaging design is a fundamental part in generating emotions towards the consumer. The packagingis the only way of advertising the products on the shelf. Your packaging should show the greatest andpositive attributes of your product. Influencing consumer decisions to go from “Shall I do it?” to “Buyit now!”.
But how does packaging accomplish that?
The main purpose of a product is to reach the final consumer in optimal conditions. Currentlypackaging must be easy to transport, store and handle. It must have some element that establishes adifferential advantage between your product and the competition.
Packaging that grabs attention and highlights its product’s value often creates more sales because ofhow much attention it receives. When product packaging is attractive, of good integrity, andcommunicates an appealing, believable value proposition to prospective buyers, the product itrepresents usually sells more often. Part of the reason packaging can have such an effect on sales isthat it influences people's perception of products.
Product packaging also has an impact on consumers’ emotions, according to research published inthe journal Psychology & Marketing. The researchers used a Functional magnetic resonance imaging(fMRI) machine to measure brain activity while the participants looked at various types of packaging.They found that when participants saw attractive packaging, they had more intense brain activity,including in areas associated with rewards.
Unattractive packaging, on the other hand, caused activity in parts of the brain associated withnegative emotions. These emotions are likely to influence purchasing decisions.
Remember packaging is the first contact the consumer has with a product for which you must makethem memorable. Great packaging tells your branding story. Working from the design to thepackaging material, to embellishments like foil stamping, will make your packaging convey luxury,energy, environmental responsibility, value, or any other message you’d like to transmit to the client!
We value the time and money of our customers. We completely understand how much of an impactproduct packaging makes on revenue, and we love helping companies who work with us to achievethe greatest results. If you want to design unique and great packaging, contact us now here.
Jan 26 2022|Emilia Piedra Donoso.