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How to choose the perfect packaging?
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- How to choose the perfect packaging?
- Choosing the packaging in which we are going to transport our products is one of themost important issues to guarantee the success of the delivery, especially if we are talking about export.
- Keep in mind that there are situations that you can not control, such as the treatment that the merchandise will receive, and the details that occur along the way. And this is why high-quality cardboard packaging becomes relevant.
- Therefore, we tell you five aspects that you should consider when making your packaging choice.
- Let's get started!
- 1. Analyze your merchandise requirements
- It is important to guarantee, above all, that the product you are going to protectreaches its destination in the best conditions. This is why before making the packaging, you must analyze variables such as the material with which it is made, even if it needs to be refrigerated, as is the case with some foods. On the other hand, it is extremely important to detail whether the product is solid or liquid; its dimensions such as weight, volume, size; its fragility and level of care.
- 2. The types of transportation you will use to take your product to the destination Depending on this, the merchandise will surely be subjected to a series of blows, impacts, changes in temperature, humidity, pressure, among other variables that you must anticipate when packing.
- For example, if you are going to use maritime transport, keep in mind undulations, impact from waves, changes in temperatures, among other issues. If the cargo goes by plane, the altitude and atmospheric pressure, in addition to the hustle and bustle in the process, are variables that you must consider. Likewise, if the route is by road, vibrations and sudden movements are usually part of the route.
- Keep in mind that each one has their own dimensions, pallets or containers that you must detail in the shipping logistics.
- 3. Packaging material
- Analyzing what the packaging is made of is of utmost importance and a guarantee that your merchandise will be well protected. Keep in mind, again, the characteristics of the product to choose the one that best suits your needs.
- Among the most used are:
- - Plastic: has the advantage that it easily adapts to the shapes of containers and is resistant to impacts. In addition, it is economical and has features such as thermal and electrical insulation.
- - Aluminum: it can be recycled and reused, it is also light and waterproof. Protects products from external variables such as light and humidity. However, it tends to deform if it receives a blow and is usually more expensive than other materials.
- - Cardboard: it is 100% recyclable, being a global trend as it is friendly to the environment. Likewise, it has an affordable cost and is very resistant.
- 4. An external design of the box according to the product and your brand
- The packaging we choose to protect our products also says a lot about us. A thin material like cardboard with an innovative, environmentally friendly design will clearly make a difference. Keep in mind that the personalization of boxes is a trend that is taking greater prominence and for this we can help you here.
- On the other hand, it is very important to consider that your box explicitly has symbols that indicate the correct handling or treatment of the product. Likewise, the logo or brand if applicable. Remember that falling in love with the packaging is the secret to an excellent customer service experience.
- 5. Environmentally friendly
- Consumers are increasingly aware of the environmental value of the materials that are part of the product to be enjoyed or of the supply chain of the company from which they are buying. This is why it is important that when choosing the perfect packaging, you consider the material and the respective recycling, reuse or way to return to the production cycle.
- If you consider these five variables, you will not only ensure the protection of the product or merchandise, but you will also be able to have greater acceptance by your public interest.
- Remember that the packaging of your products is something you should think about as a differentiating element of your brand! For more information,at C&H Letterpress we are experts in design corrugated cardboard packaging, aligned with care for the environment, innovation and the
- benefit of each of our interest groups.
- October 02 2023|Emilia Piedra Donoso.