Learn about the most innovative techniques to make your packaging stand out
Learn about the most innovative techniques to make your packaging stand out
What is foil stamping?Metallic printing is a printing technique whereby a thin layer of the metallic color is applied to the material from which the container is made.
Metallic printing can be applied to almost any material, especially all types of cardboard and plastic, but also on certain types of wood.
Why foil stamp using metallic effectsThat your packaging stands out on the shelf is essential for any brand. We never tire of insisting on the importance of good graphic design to create a differentiating package that positions the product and differentiates it from its competition.
But there are sectors in which the product packaging is very relevant when choosing one product or another and requires more investment, not only in design but also in materials and printing techniques.
We are referring to premium sectors such as alcoholic beverages, champagnes, certain ranges or brands of wine and extra virgin olive oils and gourmet food. In these gourmet products, price is not such a basic decision factor, but rather the brand, its image, and its presentation.
A widely used technique to give a differential touch to the container is metallic printing.It is true that before it was only used by premium brands or those more positioned in the market because their printing budgets were high, but today there are many more printing techniques to stamp metallic foils on containers, so their prices are more accessible and still have a powerful visual effect for the consumer.
We are going to see different techniques to print metallic foils, surely there is one that adapts perfectly to what you are looking for to give your packaging a striking and differential touch.
Stamping is a heat and pressure printing technique that is applied to a very thin sheet of polyester, which has a lot of pigmentation, and thus the material flourishes.It is very important for the stamping to look good, that the heat and pressure appliedare adequate and that we can achieve a top-quality finish. This metallic printing technique can be used on many materials. It is very common to see it on boxes, cases and labels of wine or gourmet food products, in sight, books and magazines. Although gloss stamping has traditionally been widely used, matte stamping can also be printed. It is a metallic printing technique that can be printed on fine areas such as texts and logos and although it costs more than other techniques, the results are very visual and attractive. At C&H Letterpress we are specialists in creating premium packaging with hot foil stamping. Our clients take maximum care of the packaging that wraps their product, and they know that with us they will obtain the perfect finish. We make the needs of our customers a reality. Sometimes they are simple things to produce, but they seek to differentiate themselves through top quality materials and finishes, and other times they bring us the sketch of what they want, and we shape it until it is perfect and then we create the final product with our metallic printing materials and techniques. If you want to create a premium packaging for your product, call us and together we will make it happen. November 25 2022|Emilia Piedra Donoso.
Stamping is a heat and pressure printing technique that is applied to a very thin sheet of polyester, which has a lot of pigmentation, and thus the material flourishes.It is very important for the stamping to look good, that the heat and pressure appliedare adequate and that we can achieve a top-quality finish. This metallic printing technique can be used on many materials. It is very common to see it on boxes, cases and labels of wine or gourmet food products, in sight, books and magazines. Although gloss stamping has traditionally been widely used, matte stamping can also be printed. It is a metallic printing technique that can be printed on fine areas such as texts and logos and although it costs more than other techniques, the results are very visual and attractive. At C&H Letterpress we are specialists in creating premium packaging with hot foil stamping. Our clients take maximum care of the packaging that wraps their product, and they know that with us they will obtain the perfect finish. We make the needs of our customers a reality. Sometimes they are simple things to produce, but they seek to differentiate themselves through top quality materials and finishes, and other times they bring us the sketch of what they want, and we shape it until it is perfect and then we create the final product with our metallic printing materials and techniques. If you want to create a premium packaging for your product, call us and together we will make it happen. November 25 2022|Emilia Piedra Donoso.