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Make your customers fall in love with creative packaging
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
Make your customers fall in love with creative packagingFor any brand it is essential to generate sensory experiences that allow us to stand out from the rest and in turn reach the hearts of our customers, with the new normal many of us have had to reinvent ourselves to transfer that experience through our packaging, or perhaps if you are starting an entrepreneurship, if you follow the recommendations that we share here, we assure you that it will be a success.
The importance of selling online.A pandemic has arrived to teach us thousands of things about how we live, how we behave, how we relate to each other and has even changed our consumption behavior considerably. This situation led many people to become familiar with a market that they did not know, such as the online market.
Unlike the traditional or physical market, online we find many more options when searching for a keyword, hashtag, or someone else' s recommendation, this makes our client a much more demanding consumer and with more possibilities of choosing from different brands.
Sensory marketingSensory marketing is the set of actions and strategies to capture the attention of your client through the senses and in turn generate an immediate connection with the brand that, as a result, will generate emotions and experiences that will be difficult to forget. For this case we will talk about the sense of sight, touch and even smell.
The view: Making an excellent first impression will be our first objective, for this it is very important that your packaging has perhaps a message where it preferably has the name of the person to whom the product is addressed, this will generate an instant emotion since it is not the same thing that a package arrives without a name or with the name of the brand, or that a package arrives especially for “Maddie”.
Touch: This experience only applies to some products, since it will depend on the materials you use to package your orders, in context let' s talk about a brand of swimwear, where it is not the same to receive it in a satin cloth bag vs. receiving it in a plastic bag, the two will generate different emotions.
Smell: The olfactory strategy is highly effective for creating experiences that generate emotion in your brand' s consumers and customers. You can use any essence that is consistent with the experience you want to convey when the customer has their product in their hands. The question you should ask yourself is what does your brand smell like?
What must packaging have that helps to fall in love with it?
One of the most important things to keep in mind in marketing to make your customers fall in love is personalization, that is, preferably that packaging bears the name of your customer, and if possible, a message in your own handwriting. This will make him/her feel very special and in most cases he/she will feel committed to your brand and will let you know with actions such as recommendations to his/her friends and family, photos with mentions on social networks, a thank you message, etc.
For that reason, a package must have elements such as:
- Thank you card.- Seal or sticker labelled with your brand.- Contact information, website, and social networks.- Instructions for use or guarantee- Nice packaging or wrapping.
It is important that before launching your venture to the market you have a defined business plan where you can establish what the tools are that you will use to create and maintain the relationship with your clients, in the same way that you establish a brand concept and identity that allows you to communicate constantly your values assertively and consistently with what you want to convey. July 22 2022|Emilia Piedra Donoso.
It is important that before launching your venture to the market you have a defined business plan where you can establish what the tools are that you will use to create and maintain the relationship with your clients, in the same way that you establish a brand concept and identity that allows you to communicate constantly your values assertively and consistently with what you want to convey. July 22 2022|Emilia Piedra Donoso.