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Packaging change: When should the design of the package be renewed?
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- Packaging change: When should the design of the package be renewed?
- If you want to make a packaging change, it is important that you plan and establish a thorough, clear and effective strategy with the aim of ensuring the success and sales of your products. But where to start? Below, we give you all the details. As you know, a good packaging design is key to attracting consumers. The packaging as a whole must be attractive, functional, ergonomic, sustainable and innovative in order to capture their attention, among the multiple products of the competition, by the brand.
- Do not forget that the packaging is the first thing the potential client sees. In a few seconds, he/she will decide whether or not to purchase, hence it is so important to establish a correct marketing strategy that enhances its value and attributes. The objective? Sell.
- However, what happens if something fails? What happens if the company does not reach the proposed goals and objectives? Or if consumers don't connect with the brand? In that case, it may be time to carry out a restyling or a rebranding.
- Restyling refers to a merely aesthetic packaging change. In this way it remains updated and can continue impacting the target audience. Now, the rebranding goes much further, and must be analyzed carefully as the company undergoes decisive transformations, since it implies a deep restructuring of the brand (vision, mission, philosophy, objectives, values, manufacturing). The objective is to modify their identity and change the opinion of the clients, so a set of actions will be followed that include aspects such as the renewal of the packaging, the logo, the typography, the advertising messages, the colors or even the name itself.
- The reasons that lead a companies to a change their packaging are multiple, some of the most common being the following:
- - Bet on sustainability and decrease in waste.
- - Adoption of new consumption trends.
- - Adaptation to change with the objective of continuing to connect with buyers.
- - Increase or reduce the costs associated with packaging.
- - Approach new markets and/or a new target audience.
- - The brand values have changed and a renewed approach is needed.
- - Reputation crisis that must be counteracted as soon as possible.
- Of course, it should be noted that behind the decision of the packaging change, there must always be a properly planned, analyzed and studied strategy. In this way, it is easier to approach a renewal of the intelligent packaging design that ensures success, enhances brand identity and maximizes sales.
- If you want to get creative packaging, here at C&H Letterpress we offer you personalized and quality designing, fully adjusting to the needs of your products. We are specialized in the manufacturing of custom packages for all types of sectors: food, cosmetics and beauty, ecommerce, and logistics parcel, among others.
- Do you want more information? Contact us! We will love to listen to you and help you in everything you need.
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- May 29 2023|Emilia Piedra Donoso.