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Packaging design, a profession with a future
Packaging design, a profession with a future
Good packaging must be useful and, in addition, attractive, beautiful, and convincing, since it represents the first contact between the consumer and the product.
It should be noted that the so-called "Millennials" born between 1981 and 1995, and "Generation", between 1996 and 2010, represent a very important section of consumers with whom it is mandatory to connect emotionally if we want to convert them into customers. Through the packaging and the brand values that it transmits, we can achieve this.
Any product, especially those that can be seen on a shelf or in a physical establishment: cosmetics, food and beverages, hygiene, food... needs a visible face that protects it and, at the same time, communicates immediately if it is for us, and whether it fulfills what we seek in it.
In this task, our great allies are the packaging designers, a profession with enormous projection for the future, as evidenced by the varied training offerings that currently exist. University schools, master's degrees in packaging design, postgraduate studies... Around this discipline of graphic design, countless studies have emerged that have a growing demand from students, who have seen in it a unique employment opportunity.
Packaging is, therefore, a field of design in which there is still a long way to go, and which requires qualified professionals, with training, creative vision, and open thinking. These studies seek to provide them with all the knowledge and resources necessary to successfully undertake the production of packaging projects, that is, to build and develop new containers and packaging that are efficient from the structural, usability, formal, environmental, and communicational point ofview.
For this reason, the contents not only affect the graphic aspects but also the structural aspects and, in recent years, eco-design so that the creations are respectful of the environment.
At CH Letterpress we are experts in the manufacturing of attractive and functional packaging. If you want to create the packaging of your product and make it stand out from the rest of its competitors, call us and we will offer you solutions to achieve it.
August 24 2022|Emilia Piedra Donoso.