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Promotional Marketing: Increase sales with gifts and accessories
Carrying out promotional marketing actions to increase the sales of your products is one of the most interesting and effective strategies. Promotional gifts are those products that accompany the principal selling item. It seeks to build customer loyalty towards the brand and increase the perceived value of customers towards those products that incorporate the gift or other product complements.
WHAT IS PROMOTIONAL MARKETING ABOUT?
Promotional marketing is a set of actions that are launched to increase the number of sales, customers and engage the brand image. To achieve this, it is essential to take maximum care of the presentation and the graphic finishes of the promotional packaging.
It is very important that the promotional gifts offered are consistent with the values of the company and with the products it sells. As well as, with the target audience to which it is directed towards.
ADVANTAGES OF PROMOTIONAL MARKETING FOR COMPANIES AND SOMEEXAMPLES
#1. Dynamization of product sales
Corporate gifts or promotional gifts are carried by all kinds of brands and companies to promote any type of product. Many times these actions coincide with strategic times of sale, for example:
● The launch of a new product.Promotional gifts draw the attention directly to the new product and break the initial purchase price with the complementary products included in the sale. For example, in a cosmetic or perfumery brand, a new serum can be included withthe cream to complement the treatment.
● Time of the year that coincides with a decline in product sales.To encourage sales in a month or off-peak period one can create a promotion with a gift. An example, in gourmet food outside of the Christmas season, it could be marketed together with a special foie gras, and a quality spatula to spread theproduct more easily in an attractive packaging to engage consumers.
● Significant dates that are related to your brand or product.Valentine's Day, Father's Day or Christmas are dates that are effective for a business including the chocolate, wine, spirits and beverage sector. #2. Get new customers
The above-mentioned actions would also be aimed at obtaining new customers, since many people have never tried them for whatever reason. They become the new target audience for these products. These people will feel more stimulated tobuy and try the new product thanks to the promotional gift. #3. Loyalty to existing customers If you are already a customer of a product that includes a promotional gift, you will undoubtedly feel more attracted to repeat the purchase (even if you don't need it right now or haven't finished it yet), to take advantage of the opportunity that the brand offers you. #4. Product rotation On many occasions it is necessary to put a product on sale with offers or promotions, either because there is excess stock or because the expiration date is approaching. In those cases, one way to help increase sales is to incorporate apromotional gift or add-on. For example, in a pharmacy product that is going to change the packaging design, to increase rotation would incorporate the large size of the product (let's imagine vitamins or toothpaste), with a batch that is made with the same product in a smaller gift size. #5. Increase sales All these strategies are aimed to increase sales. Although it is true that for a promotional marketing strategy to work, it must be well planned and structured. Defining very well the target audience that the action is directed and in what type of establishments it is going to be sold. Our goal is to create quality packages that achieve your goals, are eye-catching and attractive to your consumers. Tell us what you need and we´ll make it happen. May 03 2022|Emilia Piedra Donoso.
● Significant dates that are related to your brand or product.Valentine's Day, Father's Day or Christmas are dates that are effective for a business including the chocolate, wine, spirits and beverage sector. #2. Get new customers
The above-mentioned actions would also be aimed at obtaining new customers, since many people have never tried them for whatever reason. They become the new target audience for these products. These people will feel more stimulated tobuy and try the new product thanks to the promotional gift. #3. Loyalty to existing customers If you are already a customer of a product that includes a promotional gift, you will undoubtedly feel more attracted to repeat the purchase (even if you don't need it right now or haven't finished it yet), to take advantage of the opportunity that the brand offers you. #4. Product rotation On many occasions it is necessary to put a product on sale with offers or promotions, either because there is excess stock or because the expiration date is approaching. In those cases, one way to help increase sales is to incorporate apromotional gift or add-on. For example, in a pharmacy product that is going to change the packaging design, to increase rotation would incorporate the large size of the product (let's imagine vitamins or toothpaste), with a batch that is made with the same product in a smaller gift size. #5. Increase sales All these strategies are aimed to increase sales. Although it is true that for a promotional marketing strategy to work, it must be well planned and structured. Defining very well the target audience that the action is directed and in what type of establishments it is going to be sold. Our goal is to create quality packages that achieve your goals, are eye-catching and attractive to your consumers. Tell us what you need and we´ll make it happen. May 03 2022|Emilia Piedra Donoso.