.png)
5 Reasons You Need Print Marketing Materials For Your Brand
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
5 Reasons You Need Print Marketing Materials For Your BrandCreativity is identified as a key trend. At a time when it seems like digital marketing is the way to go, creative businesses are finding that print stands out. Standing out against the background noise is a dream result for your marketing strategy.
Keep reading to know 5 reasons you should include printed marketing materials in your marketing plan.
1. Some Clients Do Not Prefer Digital MediaMarketing has always been about being customer oriented. Understanding your customer is key. In a time when there is so much communication, it is especially important to understand how your customer communicates.
Social networks, web sites, email, digital advertising and digital content. The digital communication landscape is familiar to all of us and this is how we like to communicate. Correct?
Get to know your customer, and you may find that not all customers want to receive all of their communications digitally. Sometimes there's nothing better than a physical brochure or smart business card to convey your brand or marketing message.
2. Better Brand OpportunitiesA successful brand is all about standing out. Impact through consistent, coherent brand communication is a hallmark of many successful businesses from Apple to Starbucks. A simple approach is to make your logo and brand message available to potential customers.
People are more comfortable with things that they are familiar with. Familiarity with your logo and brand will result in greater trust and engagement. To achieve this, don't limit your marketing plan to one or even a few media channels.
Printed marketing materials offer a wide range of options. Letterheads, banners, business cards, billboards, and flyers are some of the options available. They offer multiple ways to get your logo and branding on the client's site line or even on their hands.
3. AwarenessMaking your customer aware of your business and your products or servicesrequires a recognizable brand. A print design agency or printer with in-house design capability can help you develop this brand. The brand can then be replicated in any medium, including digital and print materials.
Limiting your marketing exposure to digital media, or worse, just one channel is not what you're looking for. Awareness increases due to the diversity of media and channels used. By all means, feature the logo in the email, but repeat it on letterhead and reinforce it on a flyer as well. Awareness and familiarity are best achieved with multiple and diverse methods. 4. Feel Your BrandThere is something special about having a print brochure or postcard advertisement that cannot be replicated through email or web content. That is not the vain hope of a printing enthusiast. It's the considered conclusion of research on the effectiveness of print and email. While only 45% of recipients handle an email right away, 79% of direct mail recipients will take action immediately. A 4.4% response rate for direct mail makes email with a 0.12% response rate look like a poor relative. That's why so many brands still use newsletters, brochures, print magazines, and business cards. Holding print material in your hands makes a difference in our content experience. The tactile experience seems to connect more effectively with something of our nature. The use of printed marketing materials makes use of this human trait. 5. Hard-to-Reach Market SegmentsIt is difficult to reach some niche markets with digital marketing alone. Very localized geographic markets cannot be reached through digital marketing methods. There's no substitute for mailing print to specific addresses to get your brand out there. This approach is perfect for a local fast food outlet or lawn service. It is cheap, effective and simple. Why try to build email lists, digital content, or social media strategies when a flyer delivered to your customer's doorstep with a price list and their contact details does the job? The same principle applies to other hard-to-reach market segments. Visitors to a trade show may be diverse, but those who stop by your booth select themselves as potentially interested in your product or service. By all means try to get their contact details via email, but at least give them your business card so they can call you back. Request Printed Marketing MaterialsPrinted marketing materials can be very effective for your business. Make sure your materials consistently and coherently reflect your brand. Choose a printing partner that gives you your vision. Request a personalized appointment here. February 18 2023|Emilia Piedra Donoso.
Limiting your marketing exposure to digital media, or worse, just one channel is not what you're looking for. Awareness increases due to the diversity of media and channels used. By all means, feature the logo in the email, but repeat it on letterhead and reinforce it on a flyer as well. Awareness and familiarity are best achieved with multiple and diverse methods. 4. Feel Your BrandThere is something special about having a print brochure or postcard advertisement that cannot be replicated through email or web content. That is not the vain hope of a printing enthusiast. It's the considered conclusion of research on the effectiveness of print and email. While only 45% of recipients handle an email right away, 79% of direct mail recipients will take action immediately. A 4.4% response rate for direct mail makes email with a 0.12% response rate look like a poor relative. That's why so many brands still use newsletters, brochures, print magazines, and business cards. Holding print material in your hands makes a difference in our content experience. The tactile experience seems to connect more effectively with something of our nature. The use of printed marketing materials makes use of this human trait. 5. Hard-to-Reach Market SegmentsIt is difficult to reach some niche markets with digital marketing alone. Very localized geographic markets cannot be reached through digital marketing methods. There's no substitute for mailing print to specific addresses to get your brand out there. This approach is perfect for a local fast food outlet or lawn service. It is cheap, effective and simple. Why try to build email lists, digital content, or social media strategies when a flyer delivered to your customer's doorstep with a price list and their contact details does the job? The same principle applies to other hard-to-reach market segments. Visitors to a trade show may be diverse, but those who stop by your booth select themselves as potentially interested in your product or service. By all means try to get their contact details via email, but at least give them your business card so they can call you back. Request Printed Marketing MaterialsPrinted marketing materials can be very effective for your business. Make sure your materials consistently and coherently reflect your brand. Choose a printing partner that gives you your vision. Request a personalized appointment here. February 18 2023|Emilia Piedra Donoso.