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How to Highlight and Adapt the Packaging of Your Sustainable Product for Valentine's Day
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- How to Highlight and Adapt the Packaging of Your Sustainable Product for Valentine's Day
- On Valentine's Day, who doesn't think of giving wine or some chocolates? Wine and chocolate are guests that are not usually missing from any date, which is why they are such recurring gifts on dates as important as February 14th.
- On these occasions, it becomes vitally important to highlight your product with special packaging, adapting it to the occasion and differentiating it from the rest of the products out in the marketplace.
- In addition, special attention must be paid to consumer trends and requirements. For example, now that citizens are more aware of environmental sustainability, it is very important to create eco-responsible packaging. Choosing sustainable packaging, made with cardboard, is key to ensuring that your gift respects the environment and is chosen by the consumer.
- The best sustainable material for your Valentine's Day packaging
- Due to characteristics such as its versatility, recyclability and resistance, the best sustainable material is cardboard. The choice of these materials from plant sources helps reduce the carbon footprint and protect the ecosystem, since they are reusable, recyclable and in some cases also compostable.
- How to adapt your sustainable packaging to give it a more romantic appearance?
- Colors that transmit love, perfect for Valentine's Day
- February 14th and romanticism, two concepts that are associated with colors such as Red, Pink and Gold. There are different techniques that will allow us to apply finishes in these colors to attract the attention of consumers on this date.
- Graphic finishes such as foil stamping, perfect for February 14th.
- For this day we can opt for traditional hot foil stamps, in gold on black or gold on red cases, like the ones we are used to finding on chocolate boxes. Another option, less common but just as striking, consists of registering UV coating to print, opting for red colors to attract everyone's attention.
- Play with the most daring graphic finishes, holographic and specialty hot foil stamping, pearlized or glitter UV coating, and registered emboss or deboss.
- We have also talked about the color pink and these more daring finishes. We can use embossed foil printing on pink letters, like those found on rosé wine bottle packaging.
- Even more striking is introducing a Glitter UV, adding some shine to the packaging. Different particles and colors can be combined to obtain the desired finish, for example, a combination of pink print and gold and silver glitter.
- At C&H Letterpress we help you make your packaging overflow with love for this special day. To learn more about the graphic finishes, contact us by phone or email.
- February 09 2024|Emilia Piedra Donoso.