.png)
The new luxury is sustainable, also in packaging.
.jpeg "Go from “Shall I do it?” to “Buy it now!” with great packaging")
- The new luxury is sustainable, also in packaging.
- The world of luxury is shifting its focus. Traditionally associated with ostentation and exoticism, today it is more like concepts such as slow, local, and artisanal, or what is the same: sustainable. An eco trend that is here to stay in the fashion, design, or architecture industries, and in packaging.
- We are all capable of catching a glimpse of one of those architectural projects illuminated by white walls, with immaculate curves and intermingling textures. Spaces that lead us to silence and exclusivity. If you are thinking about a place like this, you are already understanding the trend towards luxury packaging. A sector in which design wants to reach its clients as one of these places that, through clean and discreet forms, store - and protect - a special product.
- A new conception of silent luxury that also goes further. In it, the packaging is understood as a vehicle that tells the story and values of the brand, adding value to the purchasing experience, but that also responds to consumer expectations in terms of sustainability. In items considered luxury, such as high- end cosmetics or gourmet food such as wine, the new conception of packaging
- means worrying about quality and design, and about impact.
- In this sense, the commitment to solutions with less environmental impact is an upward trend in the sector, rejecting the packaged envelope and embracing simplicity and circularity. A transformation that poses many designs and production challenges, but is also the opportunity for the sector to continue working to reverse the environmental and social problems associated with its
- business model.
- February 01 2024|Emilia Piedra Donoso.