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Types of packaging: Primary, secondary and tertiary packaging, do you know the difference?
Types of packaging: Primary, secondary and tertiary packaging, do you knowthe difference?
The packages protect the product that is inside. But it is not the only function they have: they are important for the brand image, they must be consistent, easily manipulated, etc. And according to all this they are divided into primary, secondary and tertiary packaging.
With Packaging we refer to the way of marketing the box, due to this, a functional design is sought, which draws the attention of potential customers who, over time, become loyal and perfectly differentiate themselves from those of their competition. Packages are divided into primary, secondary and tertiary.
Primary PackagingIt is the packaging that is in direct contact with its content, protecting it. It must be attractive because surely, it will be the one that the client receives when they acquire it. As an example, we can mention bottles (plastic, glass).
If the material with which it is made is reusable, the customer will welcome it more enthusiastically as they can use it for other functions, also promoting the brand image. In this sense, we can say that plastic materials fulfill this function since their degradation is long over time.
Secondary PackagingIt is the one that used to group a certain number of products together to facilitate their protection and transfer. As an example, we can put cosmetic products that are generally sold together such as moisturizer, toner and scrub.
It is a reinforcement of the primary packaging because it facilitates its transport and handling. The product is usually offered to the consumer in secondary packaging, especially in pharmacies and supermarkets. This packaging is usually made of cardboard and with a high content of recycled material since the function and use allow it.
Tertiary PackagingIt is an envelope that contains the primary and secondary. It is used to protect them, preventing them from being damaged during transport and subsequent storage, until they are sold to the public and collaborate in the logistics chain. It is also very important to do it with sustainable criteria.
You have worked hard to create an incredible product, but you still do not have the vision of how to communicate and reach your potential customers. Contact us today and get a quote on your product packaging and let our exceptional team help design packaging that reinforces everything you want users to know about your product and its superb performance and style.
June 27 2022|Emilia Piedra Donoso.