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Why is Christmas packaging so important and why does it cover practically each and every one of the sectors?
Why is Christmas packaging so important and why does it cover practically each and every one of the sectors?
Christmas packaging regularly contains the same elements: bells, snow, pine trees, reindeer, Santa; what is interesting is how these motifs are used and the way in which they are conceptualized. And it is that the Christmas season is for many companies the best sales season.
The Christmas campaign is one of the most important moments of the year for many brands and for many stores, and the packaging plays an important role, even for those firms for which the season is not a decisive period, since they also print boxes with images alluding to the season. For this reason, the firms want to connect with the consumer and seek to get into the Christmas spirit, creating it even if it is necessary for their potential consumers to buy their products. Christmas packaging, especially the more creative and eye-catching it is, helps to stand out from the other players, something essential in a field where everyone is trying to make the best box.
Without a doubt, Christmas packaging works especially as a tool to get the consumer into Christmas. That is to say, all those presentations that play with red, green and gold help the consumer to feel that it is Christmas and to create that festive framework that will lead them to connect with the date and to buy.
Consumers expect Christmas packaging
It should be considered that consumers themselves have already made Christmas packaging something to be expected. That is to say, they hope that the brands change their packaging during the dates and that they adapt it to the spirit of the season.
Marketing experts comment that in the case of Starbucks mugs, the company launches a special for the Christmas season, which appears before Christmas officially arrives.
Another case is that of the Coca-Cola company. The firm carries out different actions in each country: in the United Kingdom it launched a countdown before unveiling the packaging and in Japan it presented a special version that turns the label into a gift bow. In general, it manages to create a lot of expectation and establish its packaging as something memorable and especially Christmas.
December 10 2022|Emilia Piedra Donoso.